Nursing HomeMedicaid

The Nichols Center

A middle-range Medicare rating. Review each component and visit in person before deciding.

1308 Highway 51 North, Madison, MS 39110|60 beds|Licensed & active

3/5

Medicare

Inspection

Quality

Staffing

Google rating

3.1/5

based on 14 Google reviews

(601) 853-4343 Directions

Street View

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3flags

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Public Medicare Flags to Review

These current public-data fields deserve follow-up with the facility and the official Medicare record. They are not a clinical risk score or a substitute for an in-person assessment.

3 Medicare penalties on record
Staff turnover reported at 53%
RN turnover reported at 64%

Source: Medicare data

What this means for your family

The Nichols Center has a middle-range Medicare overall rating. Strengths include clean facility environment. Some reviewers note concerns about staff negligence and lack of responsiveness to basic patient needs (mentioned by 4 reviewers). Review the health-inspection, staffing, and quality-measure components separately, then visit in person.

Google Reviews

15 public Google reviews available

The Nichols Center receives highly polarized feedback, with recent reviews lacking descriptive text and older reviews highlighting severe concerns regarding neglect and poor staff attitude. Families have reported significant issues with patient care, including failure to assist with basic positioning and hygiene, as well as dangerous lapses in medical oversight.

Quality Themes

Tap a score for details

Strengths

Clean facility environment
Occasional helpful nursing staff
Efficient administrative intake process

Concerns

Staff negligence and lack of responsiveness to basic patient needs (mentioned by 4 reviewers)
Chronic understaffing leading to poor patient care (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

Distribution · 15 analyzed

How They Respond to Reviews

0%response rate

Questions for Your Tour

1Given the recent focus on staffing levels, could you explain how you ensure consistent, hands-on care for residents throughout the evening and weekend shifts?
2I noticed some feedback regarding responsiveness to resident needs; what is your specific protocol for ensuring call lights are answered promptly and requests are followed through?
3With your current CMS health inspection rating, what specific steps is the leadership team taking to address those identified areas of improvement and ensure higher standards of care moving forward?
4Medication management is a top priority for our family; could you walk us through your process for tracking and administering daily medications to prevent errors?
5Since you have a smaller capacity of 60 residents, how does this intimate setting allow your staff to provide more personalized attention to daily activities and social engagement?
6How do you keep families informed and involved if there is a change in a resident's health status or a medical emergency?

Personalized based on this facility's data

Key Review Excerpts

“The nurses, for the most part were great. The CNA’s were lazy & the social worker is the pits!”

Family member · 2023★☆☆☆☆

“They said all the time they where under staffed and to busy to help but most time they where standing around nurse station gossiping and leaving patience unattended.”

Family member · 2015★★☆☆☆

“I would visit her through her bedroom window due to Covid, and she would always be slumped over in the most uncomfortable looking positions.”

Granddaughter · 2021★☆☆☆☆

Source: 15 Google reviews in the current analysis set

Staffing

Staffing Hours

per resident/day · Medicare public data

RN Hours

0.65hrs

86%

Registered nurses for medical care

Total Nursing

4.71hrs

All nurses + aides combined

Staff Turnover

53%

Lower is better (< 30% = good)

RN Turnover

64%

Lower is better (< 30% = good)

RN hours are below the EveryPlace reference benchmark. RNs handle complex medical needs and medication, so ask about coverage during your visit.

Reference benchmarks (0.75 RN and 4.1 total nursing hours per resident/day) are comparison targets, not current federal minimum requirements.

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating

2/ 5

Better Than Avg

measures

Worse Than Avg

measures

Mixed Results

measures

Long-Stay Residents

Residents whose walking got worse

↓ Lower is better

This Facility37.7%

Worse than Avg

Here

37.7%

15.3%

21.4%

Madison

19.1%

Residents needing more daily help over time

↓ Lower is better

This Facility34.4%

Worse than Avg

Here

34.4%

14.4%

20.8%

Madison

22.6%

Residents with depression symptoms

↓ Lower is better

This Facility0.0%

Better than Avg

Here

0.0%

12.1%

1.6%

Madison

0.0%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

Residents on antipsychotic medication

↓ Lower is better

This Facility24.6%

Worse than Avg

Here

24.6%

15.5%

22.1%

Madison

22.3%

Residents vaccinated for pneumonia

↑ Higher is better

This Facility100.0%

Better than Avg

Here

100.0%

93.4%

95.6%

Madison

95.1%

Residents vaccinated for the flu

↑ Higher is better

This Facility100.0%

Better than Avg

Here

100.0%

95.5%

97.0%

Madison

95.7%

Short-Stay Residents (Rehab / Post-Acute)

Short-stay residents vaccinated for pneumonia

↑ Higher is better

This Facility99.1%

Better than Avg

Here

99.1%

81.8%

88.5%

Madison

87.6%

Short-stay residents vaccinated for the flu

↑ Higher is better

This Facility96.3%

Better than Avg

Here

96.3%

79.8%

84.6%

Short-stay residents newly given antipsychotics

↓ Lower is better

This Facility0.9%

Better than Avg

Here

0.9%

1.6%

2.7%

Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

Detailed Medicare record · up to 3-year lookback

13findings in history

3penalties

Latest survey: 4 · near MS avg (6.7)

6 complaint-triggered findings

$7,901 in fines

Multiple families have filed complaints leading to federal citations, raising concerns about safety supervision, resident protection, and care planning at this facility. The most recurring issues involve care planning deficiencies and accident prevention, with some problems persisting across multiple surveys including a recent 2025 citation for accident hazards that was previously cited in 2024. While the facility corrects violations when cited, the pattern of repeated issues and family complaints warrants careful consideration during your visit.

Mar 26, 2026Routine3 findings

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0363Potential for harm · IsolatedCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

Nov 25, 2025Complaint1 finding

0550Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

Oct 22, 2025Complaint1 finding

0689Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Mar 14, 2024Routine3 findings

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0758Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.

Jan 10, 2024Complaint3 findings

0600Actual harm · IsolatedResolved (past non-compliance)

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

0656Actual harm · IsolatedResolved (past non-compliance)

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0689Actual harm · IsolatedResolved (past non-compliance)

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Dec 18, 2023Complaint1 finding

0602Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from the wrongful use of the resident's belongings or money.

Federal Penalties

Fine

Oct 22, 2025

$10,358

Payment Denial

Oct 22, 2025

25-day denial

Fine

Dec 18, 2023

$7,901

Ownership & Operations

Who Operates This Facility

Owner / Operator

The Nichols Center

Organization Type

for profit

Chain Affiliation

Chain Name

Briar Hill Management

Chain Size

6 facilities nationwide

Chain avg rating: 2.8/5 · Rank 4 of 6

Ownership & Management

Owners

Philippe, Lynn

Owner

Rotolo, David

Owner

Rotolo, Robert

Owner

Key personnel

Trustmark National Bank5% or Greater Mortgage InterestTrustmark National Bank5% or Greater Security InterestBriar Hill Management, LLCManagerTrustmark National BankManagerBurlison, SandyManager

Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

(601) 853-4343

1308 Highway 51 North

Madison, MS 39110

Get Directions View on Google Maps

References & Resources

Medicare Care Compare

Official Medicare quality ratings, inspections & staffing data

Google Maps

Photos, directions & neighborhood info

Google Reviews

14 reviews from families & visitors

Medicare data downloads

Original nursing home datasets

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Some summaries, interpretations, suggested questions, and pricing research are AI-generated or AI-assisted and may contain errors or omit important context. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.