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Assisted LivingMemory Care

Parkview on Hollybrook

Families consistently rate this highly — reviewers highlight compassionate and attentive caregivers. Schedule a visit to confirm the fit.

601 Hollybrook Drive, Longview, TX 7560588 bedsLicensed & Active
Source: TX HHSC — view official record
Google rating
4.6/5

based on 45 Google reviews

5
4
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1
Parkview on Hollybrook Assisted Living in Longview, TX — Street View
Street View

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What this means for your family

This facility is an excellent choice for families seeking a high level of emotional support and specialized memory care. The dining and social programs are standout features. However, you should budget for potential cost increases and verify the current rental rates during your inquiry.

Google Reviews

Google Reviews

45 reviews on Google
Parkview on Hollybrook is highly regarded by families for its warm, family-like atmosphere and exceptional care in both assisted living and memory care wings. Reviewers frequently praise the compassionate staff and the high quality of the dining services, though one resident's family noted a significant recent increase in monthly rent.

Quality Themes

Tap a score for details
Food9.0Staff9.0Clean10.0Activities9.0MedsN/AMemory10.0Comms5.0Value3.0

Strengths

  • Compassionate and attentive caregivers
  • High-quality dining and meal variety
  • Engaging activities and social programs
  • Clean and beautiful community environment
  • Strong memory care support

Concerns

  • Significant monthly rent increases
  • Difficulty reaching marketing/administration for tours

Rating Trends

Tap a year to see what changed

234'17(2)'19(2)'21(3)'23(8)'25(12)'26(8)

Distribution · 75 analyzed

5
64
4
5
3
0
2
0
1
6

How They Respond to Reviews

37%response rate
Generic

The owner relies heavily on repetitive templates and canned phrases to acknowledge positive reviews. While they attempt to use names when available, the substance of the responses rarely addresses the specific details mentioned in the reviews.

Questions for Your Tour

  • 1We've heard wonderful things about the variety of meals served here; could you tell us more about how the dining program is structured for residents?
  • 2Since we are looking for a community with a strong social pulse, what kind of engaging activities or social programs do you have planned for the residents this month?
  • 3The community looks beautiful and very well-maintained; how does the staff ensure the environment stays so clean and inviting for the residents?
  • 4How does the care team specifically support residents who may need the specialized memory care services you provide?
  • 5In the event of a medical emergency during the night, what is the protocol for getting immediate assistance for a resident?
  • 6We want to make sure we plan for the long term, so could you explain how monthly rental rates are reviewed and communicated to families?

Personalized based on this facility's data


Key Review Excerpts

The caregivers at Parkview treated him with with love and dignity. He had a choice of two entrees at every meal.....and they were delicious.

Memory care family member · 2026★★★★★

She got the rest, attention, care, medication administration and nutrition that she so badly needed. The socialization was so good for her. Her room was very clean and the caregivers were exceptionally kind and attentive.

Respite care family member · 2025★★★★★

They are our Extended Family. They have hosted a night highlighting his football career with a tailgate party and attending a high school game and gifting him a jersey with his old number

Memory care family member · 2022★★★★★
Source: 45 Google reviews

State Inspection History

State Inspections

Source: Texas Health & Human Services Commission

2total
2deficiencies

Key Findings

Parkview on Hollybrook had two recorded violations in recent years: a 2024 health code deficiency regarding staff reporting documentation and a 2021 life safety code issue regarding the kitchen exhaust system. Both issues were documented as corrected following their respective inspections, and there are currently no active enforcement actions against the facility.

Jul 16, 2024Routine

Health Code (1 violations)

Health CodeCorrected Jul 18, 2024

The facility failed to have staff sign a statement indicating an employee may be criminally liable for the failure to report abuse, neglect, or exploitation.

Feb 26, 2021Routine

Life Safety Code (1 violations)

Life Safety CodeCorrected Mar 16, 2021

The facility failed to provide and/or maintain a commercial range hood and exhaust system in compliance with NFPA 96.

Ownership & Operations

Who Operates This Facility

Owner / Operator

601 Hollybrook Drive Opco LLC

Organization Type

for profit

Management Company

AMERICAN TRUST SENIOR CARE, LLC

Administrator

KELLY AINSWORTH

Source: State licensing data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

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