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Nursing HomeMedicaid Investigative

Loft Rehab & Nursing of Normal

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

510 Broadway, Normal, IL 61761116 bedsLicensed & Active
1/5
Medicare
Inspection
Quality
Staffing
Google rating
3.9/5

based on 69 Google reviews

5
4
3
2
1
Loft Rehab & Nursing of Normal Nursing Home in Normal, IL — Street View
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5/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (1/5 stars)
  • Low staffing rating (2/5 stars)
  • Above-median deficiencies (21 vs median 11.0)
  • High staff turnover (52%)

Bottom 25% in IL · Below recommended RN staffing · Worst in THE LOFT REHABILITATION AND NURSING chain · $203,405 in fines

Source: Medicare data

What this means for your family

While some patients report success with the rehab program, the facility has a concerning pattern of reports regarding neglect and poor communication. We strongly advise families to conduct an unannounced visit and speak directly with current residents or their families to verify the consistency of care before making a decision.

Google Reviews

Google Reviews

69 reviews on Google
Reviews for The Loft Rehab & Nursing of Normal are highly polarized, reflecting a stark divide between those who praise the facility's rehab program and those who report severe neglect. While some families and patients highlight a caring, attentive staff and effective therapy, others describe alarming instances of poor hygiene, medical mismanagement, and dismissive administration. Prospective families should be aware of significant, recurring complaints regarding basic patient care and communication failures.

Quality Themes

Tap a score for details
Food3.0Staff5.0Clean3.0Activities8.0Meds2.0MemoryN/AComms2.0ValueN/A

Strengths

  • Effective rehabilitation therapy programs
  • Some staff members described as kind and caring
  • Engaging activities and community interaction

Concerns

  • Neglect and poor hygiene (e.g., soiled clothing, lack of basic care) (mentioned by 4 reviewers)
  • Poor communication and dismissive administration (mentioned by 5 reviewers)
  • Inconsistent or poor quality of food (mentioned by 3 reviewers)
  • Understaffing or lack of trained personnel (mentioned by 4 reviewers)

Rating Trends

Tap a year to see what changed

234'13(1)'17(2)'19(2)'21(2)'23(24)'25(6)'26(2)

Distribution · 53 analyzed

5
35
4
2
3
1
2
2
1
13
13 reviews posted between Mar 22, 2023Mar 25, 2023 · 13 were 5-star

How They Respond to Reviews

63%response rate

This facility responds to some reviews.

Questions for Your Tour

  • 1Given the recent focus on facility operations, what specific steps is leadership taking to improve communication and responsiveness with family members?
  • 2I noticed some concerns regarding hygiene and daily care; could you walk me through the daily routine for ensuring residents remain clean and comfortable?
  • 3With the current staffing levels, how do you ensure that residents receive timely assistance with their personal needs throughout the day and night?
  • 4I see that you have some engaging activity programs; how do you encourage residents to participate in these, and how often are they updated to keep things fresh?
  • 5Could you explain the process for monitoring and managing medications to ensure accuracy and safety for residents?
  • 6I appreciate that you respond to feedback online; how do you incorporate that family input into your daily management and quality improvement efforts?

Personalized based on this facility's data


Key Review Excerpts

My family member was here and every time I came she was saturated in urine. I had to clean her when I came to see her. A CNA was asked to assist and she rolled her eyes and walked away.

Long-term resident's family · 2022★★☆☆☆

My mother almost died here after weeks of neglect and patient blaming. She's currently hospitalized, 6 days & counting as a result of their incompetent care. The administration, therapy staff & medical staff LIE, ignore you & do NOT listen to grave concerns shared.

Long-term resident's family · 2022☆☆☆☆

The rehab staff are professional in all ways and friendly to all. The nurses were friendly and talkative. The CNAs were kind, caring, and friendly as well. My room was always clean.

Rehab patient · 2025★★★★★
Source: 69 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.65hrs
87%
Registered nurses for medical care
Total Nursing
3.31hrs
81%
All nurses + aides combined
Staff Turnover
56%
Lower is better (< 30% = good)
RN Turnover
65%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

7

measures

Worse Than Avg

2

measures

Mixed Results

8

measures

Long-Stay Residents
😔

Residents with depression symptoms

↓ Lower is better
This Facility21.9%
Mixed vs Avgs
Here
21.9%
US
12.1%
IL
52.5%
Mc lean
47.5%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility98.7%
Better than Avg
Here
98.7%
US
93.4%
IL
90.0%
Mc lean
97.7%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility25.8%
Worse than Avg
Here
25.8%
US
19.4%
IL
21.1%
Mc lean
23.4%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility16.2%
Mixed vs Avgs
Here
16.2%
US
15.4%
IL
21.8%
Mc lean
17.7%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility18.2%
Worse than Avg
Here
18.2%
US
14.4%
IL
14.2%
Mc lean
16.6%
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility95.1%
Mixed vs Avgs
Here
95.1%
US
95.5%
IL
91.8%
Mc lean
98.6%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility77.4%
Mixed vs Avgs
Here
77.4%
US
81.8%
IL
69.0%
Mc lean
92.2%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility73.3%
Mixed vs Avgs
Here
73.3%
US
79.7%
IL
63.1%
Mc lean
83.0%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.0%
Better than Avg
Here
0.0%
US
1.6%
IL
2.4%
Mc lean
0.3%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

25deficiencies
4penalties
Well above state avg (12.0)
26 complaint-triggered
$203,405 in fines

Families have filed multiple complaint reports triggering deficiencies at this facility, with recurring issues in accident prevention, medication management, and resident rights. The facility shows persistent problems with accident hazards appearing across multiple surveys from 2022 to 2025, and medication errors cited repeatedly. While most violations have correction dates, some recent deficiencies including resident abuse protection and accident prevention remain under correction plans, suggesting ongoing safety concerns that warrant careful evaluation during visits.

Feb 18, 2026Complaint
5
0684Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0689Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0602Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from the wrongful use of the resident's belongings or money.

0609Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0610Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Respond appropriately to all alleged violations.

Jan 2, 2026Complaint
4
0550Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0677Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0842Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0600Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

Dec 1, 2025Complaint
3
0550Actual harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0760Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure that residents are free from significant medication errors.

Jul 29, 2025Complaint
2
0925Potential for harm · PatternCorrected

Environmental Deficiencies

Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.

0755Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

Jun 2, 2025Complaint
1
0689Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

May 6, 2025Complaint
2
0880Potential for harm · WidespreadCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

Federal Penalties

Fine

Jun 24, 2024

$12,356

Fine

Jun 24, 2024

$85,859

Payment Denial

Jun 24, 2024

52-day denial

Fine

Sep 27, 2023

$105,190

Ownership & Operations

Who Operates This Facility

Owner / Operator

Loft Rehab & Nursing of Normal

Organization Type

for profit

Chain Affiliation

Chain Name

The Loft Rehabilitation and Nursing

Chain Size

7 facilities nationwide

Chain avg rating: 1.9/5 · Rank 4 of 7 (Worst)

Ownership & Management

Owners

Aaron, Adam

Owner

23%

Aaron, Daniel

Owner

23%

Aaron, Michael

Owner

23%

Aaron, Robert

Owner

23%

Key personnel

Ritter, DanielW-2 Managing EmployeeAaron, DanielOfficer / DirectorAaron, FredOfficer / DirectorAaron, RobertOfficer / Director
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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