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Nursing HomeMedicaid Investigative

Willow Ridge of Nc

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

237 Tryon Road, Rutherfordton, NC 28139150 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
4.1/5

based on 160 Google reviews

5
4
3
2
1
Willow Ridge of Nc Nursing Home in Rutherfordton, NC — Street View
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6/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Abuse citation on record
  • Low overall rating (1/5 stars)
  • Above-median deficiencies (12 vs median 4.0)
  • High staff turnover (58%)

Bottom 25% in NC · Below recommended RN staffing · Worst in CCH HEALTHCARE chain · $146,939 in fines · Abuse citation

Source: Medicare data

What this means for your family

Willow Ridge has a dedicated staff that many families find compassionate, particularly in memory care and therapy. However, because multiple reviewers have reported serious issues with call-bell response times and hygiene, we strongly recommend visiting during off-hours and weekends to observe staffing levels firsthand before making a decision.

Google Reviews

Google Reviews

160 reviews on Google
Willow Ridge of NC receives highly polarized feedback, with many families praising the facility for its cleanliness, friendly staff, and compassionate care, while others report severe incidents of neglect. Critical reviews frequently cite issues with call-bell response times, hygiene, and poor communication from administration. Prospective families should be aware of these significant inconsistencies in care quality.

Quality Themes

Tap a score for details
Food8.0Staff5.0Clean6.0Activities8.0Meds2.0Memory7.0Comms3.0ValueN/A

Strengths

  • Warm and friendly nursing staff
  • Clean and well-maintained facility
  • Compassionate memory care team
  • Effective rehabilitation therapy

Concerns

  • Slow or non-existent response to call bells (mentioned by 6 reviewers)
  • Hygiene issues (soiled bedding/clothing, odors) (mentioned by 5 reviewers)
  • High staff turnover and lack of communication (mentioned by 4 reviewers)
  • Medication management and administration errors (mentioned by 3 reviewers)
  • Understaffing, particularly on weekends (mentioned by 3 reviewers)

Rating Trends

Tap a year to see what changed

234'17(14)'19(6)'21(26)'23(11)'25(22)'26(21)

Distribution · 164 analyzed

5
105
4
22
3
4
2
7
1
26

How They Respond to Reviews

73%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1I noticed the management team is very active in responding to feedback; how do you typically use resident and family input to improve care?
  • 2What specific protocols do you have in place to ensure call bells are answered promptly, especially during the weekend shifts?
  • 3Could you walk me through your process for medication administration and how you double-check for accuracy?
  • 4How does the nursing team manage daily hygiene and linen changes to ensure residents always feel fresh and comfortable?
  • 5In the event of a medical emergency after hours, what is the immediate communication plan between the floor staff and the attending physician?
  • 6What kind of daily activities or social programs are available to keep the residents engaged and connected with one another?

Personalized based on this facility's data


Key Review Excerpts

My mother has moved to Willow Ridge! One month in and she’s doing so well and is happy every time I see her! The staff is fantastic and attentive.

Memory care family member · 2025★★★★★

Patients having to pee on themselves and waiting 45 min for a call bell to be answered are not okay! This is how patients get hurt worse.

Visitor/Family · 2025☆☆☆☆

Within the last month they have had a bed bug infestation and COVID, with no communication or response from administration until weeks/days after.

Family member · 2022☆☆☆☆
Source: 160 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.43hrs
58%
Registered nurses for medical care
Total Nursing
3.47hrs
85%
All nurses + aides combined
Staff Turnover
58%
Lower is better (< 30% = good)
RN Turnover
17%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
3/ 5
Better Than Avg

9

measures

Worse Than Avg

7

measures

Mixed Results

1

measures

Long-Stay Residents
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility34.3%
Worse than Avg
Here
34.3%
US
19.5%
NC
21.5%
Rutherford
26.3%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility34.0%
Worse than Avg
Here
34.0%
US
19.4%
NC
21.0%
Rutherford
23.9%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility7.1%
Better than Avg
Here
7.1%
US
14.4%
NC
16.4%
Rutherford
18.5%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility9.2%
Better than Avg
Here
9.2%
US
15.3%
NC
20.2%
Rutherford
17.8%
😔

Residents with depression symptoms

↓ Lower is better
This Facility1.4%
Better than Avg
Here
1.4%
US
12.1%
NC
5.4%
Rutherford
12.1%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility94.7%
Better than Avg
Here
94.7%
US
93.4%
NC
91.7%
Rutherford
90.4%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility49.6%
Worse than Avg
Here
49.6%
US
81.8%
NC
80.1%
Rutherford
83.2%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility70.4%
Worse than Avg
Here
70.4%
US
79.8%
NC
78.1%
Rutherford
79.0%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.6%
Better than Avg
Here
0.6%
US
1.6%
NC
1.5%
Rutherford
1.5%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

5deficiencies
5penalties
Near state avg (5.6)
14 complaint-triggered
$146,939 in fines

Willow Ridge has concerning recurring issues with abuse protection and medication management, with families filing 13 complaint-triggered reports across surveys. The facility shows repeated problems with preventing abuse and neglect, medication oversight, and safety hazards, with violations spanning from 2022 through early 2025. While the provider has correction dates for all deficiencies, the persistence of serious issues including a recent February 2025 abuse protection violation suggests ongoing systemic problems that warrant careful consideration before placement.

Mar 19, 2026Routine
4
0656Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0583Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Keep residents' personal and medical records private and confidential.

0644Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

0692Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide enough food/fluids to maintain a resident's health.

Mar 19, 2026Complaint
1
0687Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate foot care.

Feb 4, 2025Routine
9
0636Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Assess the resident completely in a timely manner when first admitted, and then periodically, at least every 12 months.

0756Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

0758Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0211Potential for harm · IsolatedCorrected

Egress Deficiencies

Keep aisles, corridors, and exits free of obstruction in case of emergency.

0321Potential for harm · IsolatedCorrected

Smoke Deficiencies

Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.

0355Potential for harm · IsolatedCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

0521Potential for harm · IsolatedCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0732Minimal · WidespreadCorrected

Nursing and Physician Services Deficiencies

Post nurse staffing information every day.

Feb 4, 2025Complaint
7
0600Immediate jeopardy · IsolatedResolved (past non-compliance)

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

0626Actual harm · IsolatedCorrected

Resident Rights Deficiencies

Permit a resident to return to the nursing home after hospitalization or therapeutic leave that exceeds bed-hold policy.

0558Potential for harm · PatternCorrected

Resident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

0551Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Give the resident's representative the ability to exercise the resident's rights.

0609Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0610Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Respond appropriately to all alleged violations.

0623Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Provide timely notification to the resident, and if applicable to the resident representative and ombudsman, before transfer or discharge, including appeal rights.

Jan 16, 2024Complaint
2
0689Immediate jeopardy · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0867Potential for harm · IsolatedCorrected

Administration Deficiencies

Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

Nov 3, 2023Routine
9
0761Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0554Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Allow residents to self-administer drugs if determined clinically appropriate.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0161Potential for harm · IsolatedCorrected

Construction Deficiencies

Use approved construction type or materials.

0222Potential for harm · IsolatedCorrected

Egress Deficiencies

Add doors in an exit area that do not require the use of a key from the exit side unless in case of special locking arrangements.

0372Potential for harm · IsolatedCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

0914Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.

0918Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

Federal Penalties

Fine

Feb 4, 2025

$7,262

Fine

Feb 4, 2025

$7,262

Fine

Nov 3, 2023

$13,507

Fine

Nov 3, 2023

$118,908

Payment Denial

Nov 3, 2023

42-day denial

Ownership & Operations

Who Operates This Facility

Owner / Operator

Willow Ridge of Nc

Organization Type

for profit

Chain Affiliation

Chain Name

Cch Healthcare

Chain Size

32 facilities nationwide

Chain avg rating: 2.5/5 · Rank 27 of 32 (Worst)

Ownership & Management

Owners

Cch Healthcare LLC

Owner (parent company) · Organization

100%

Key personnel

Forbright Bank5% or Greater Security InterestBealer, Adam RManagerStern, JacobManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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