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Nursing HomeMedicaid Investigative

Rocky Mount Rehabilitation Center

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

160 S Winstead Avenue, Rocky Mount, NC 27804117 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
2.8/5

based on 53 Google reviews

5
4
3
2
1
Rocky Mount Rehabilitation Center Nursing Home in Rocky Mount, NC — Street View
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5/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (2/5 stars)
  • Low staffing rating (2/5 stars)
  • Above-median deficiencies (13 vs median 4.0)
  • High RN turnover (67%)

Below average in NC · Below recommended RN staffing · Worst in SOVEREIGN HEALTHCARE HOLDINGS chain · $27,872 in fines

Source: Medicare data

What this means for your family

While the physical therapy department is frequently praised for being professional and patient, the facility is currently experiencing a concerning trend of negative reports regarding basic nursing care and hygiene. If you are considering this facility, we strongly recommend conducting an unannounced visit on a weekend to observe staffing levels and response times, and asking specifically about their protocols for fall prevention and pressure wound care.

Google Reviews

Google Reviews

53 reviews on Google
Rocky Mount Rehabilitation Center receives highly polarized feedback, with families reporting significant concerns regarding neglect, poor hygiene, and unprofessional staff behavior. While some reviewers praise the physical therapy team and specific nursing staff for their dedication, many others describe a facility struggling with understaffing, slow response times to call lights, and inadequate basic care for residents. Families should be aware of recurring reports of residents being left soiled and experiencing medication management errors.

Quality Themes

Tap a score for details
Food3.0Staff3.0Clean2.0Activities5.0Meds2.0Memory5.0Comms4.0ValueN/A

Strengths

  • Professional and patient physical therapy team
  • Some highly dedicated individual nursing staff
  • Responsive communication from specific staff members
  • Beautiful courtyard area

Concerns

  • Neglect and poor hygiene (residents left soiled, infrequent bathing) (mentioned by 7 reviewers)
  • Slow or non-existent response to call lights/paging (mentioned by 5 reviewers)
  • Unprofessional, rude, or dismissive staff attitude (mentioned by 6 reviewers)
  • Medication management errors and delays (mentioned by 3 reviewers)
  • Lack of administrative oversight or weekend leadership (mentioned by 3 reviewers)

Rating Trends

Tap a year to see what changed

2342.0'18(3)2.51.0'20(1)2.64.0'23(3)3.92.9'25(13)1.9'26(8)

Distribution · 53 analyzed

5
18
4
4
3
4
2
3
1
24

How They Respond to Reviews

90%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1I noticed the courtyard is a beautiful space; how often are residents encouraged or assisted in spending time outdoors there?
  • 2Given the importance of timely assistance, could you walk me through your current process for monitoring and responding to call lights during both day and night shifts?
  • 3How does your leadership team ensure consistent oversight and support for nursing staff, particularly during weekend hours?
  • 4I see that you actively respond to feedback online; how do you incorporate that family input into improving daily care and hygiene routines for residents?
  • 5What specific protocols are in place to ensure medication management is accurate and that residents receive their doses on time?
  • 6Could you describe the daily routine for residents who require extra assistance with bathing and personal grooming to ensure they remain comfortable and clean?

Personalized based on this facility's data


Key Review Excerpts

The employees who really care are left to carry the load for the lacadasical majority, all the while smiling and projecting love and compassion. It is a shame management is always in meetings that their over stressed staff has to carry large part of their responsibility!

Local Guide · 2019☆☆☆☆

My mom was here for not quite a year at the end of her life the nurses were very helpful and understanding went above and beyond what I expected. My mom loved the CNA'S that took care of her they also went above what was expected of them she was always clean and dry

Long-term resident's family · 2025★★★★★

My father didn't get a dinner meal delivered one evening. When I alerted staff, he was brought a plate that was obviously somebody else's leftovers. The 'green' salad he was brought had broken down into liquid slime and was fizzing.

Rehab patient's family · 2026☆☆☆☆
Source: 53 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.54hrs
72%
Registered nurses for medical care
Total Nursing
3.79hrs
92%
All nurses + aides combined
Staff Turnover
45%
Lower is better (< 30% = good)
RN Turnover
71%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
2/ 5
Better Than Avg

10

measures

Worse Than Avg

5

measures

Mixed Results

2

measures

Long-Stay Residents
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility3.6%
Better than Avg
Here
3.6%
US
15.5%
NC
14.1%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility9.9%
Better than Avg
Here
9.9%
US
19.5%
NC
21.5%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility8.2%
Better than Avg
Here
8.2%
US
14.4%
NC
16.4%
😔

Residents with depression symptoms

↓ Lower is better
This Facility4.3%
Better than Avg
Here
4.3%
US
12.1%
NC
5.4%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility99.4%
Better than Avg
Here
99.4%
US
93.4%
NC
91.7%
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility100.0%
Better than Avg
Here
100.0%
US
95.5%
NC
94.1%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility94.1%
Better than Avg
Here
94.1%
US
79.8%
NC
78.1%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.3%
Better than Avg
Here
0.3%
US
1.6%
NC
1.5%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility80.7%
Mixed vs Avgs
Here
80.7%
US
81.8%
NC
80.1%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

15deficiencies
2penalties
Well above state avg (5.6)
12 complaint-triggered
$27,872 in fines

Multiple families have filed complaints against this facility, triggering 10 deficiencies including recent issues with treatment and care, medication management, and failure to notify families of incidents. The most recurring problems involve fire safety systems, care planning, and medication errors. While all violations show correction dates, the pattern of repeated complaints about core care issues suggests ongoing quality concerns families should carefully investigate before considering placement.

Mar 5, 2026Complaint
2
0607Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Develop and implement policies and procedures to prevent abuse, neglect, and theft.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

Nov 21, 2025Routine
10
0761Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0842Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0693Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.

0726Potential for harm · IsolatedCorrected

Nursing and Physician Services Deficiencies

Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

0759Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure medication error rates are not 5 percent or greater.

0732Minimal · WidespreadCorrected

Nursing and Physician Services Deficiencies

Post nurse staffing information every day.

0838Minimal · WidespreadCorrected

Administration Deficiencies

Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.

0628Minimal · PatternCorrected

Resident Rights Deficiencies

Provide the required documentation or notification related to the resident's needs, appeal rights, or bed-hold policies.

Nov 21, 2025Complaint
3
0839Potential for harm · PatternCorrected

Administration Deficiencies

Employ staff that are licensed, certified, or registered in accordance with state laws.

0602Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from the wrongful use of the resident's belongings or money.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

Jan 9, 2025Complaint
3
0684Immediate jeopardy · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0580Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

Nov 19, 2024Complaint
3
0684Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0580Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

0757Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure each resident’s drug regimen must be free from unnecessary drugs.

Aug 1, 2024Routine
16
0521Potential for harm · WidespreadCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0161Potential for harm · WidespreadCorrected

Construction Deficiencies

Use approved construction type or materials.

0211Potential for harm · WidespreadCorrected

Egress Deficiencies

Keep aisles, corridors, and exits free of obstruction in case of emergency.

0351Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

0372Potential for harm · WidespreadCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

0511Potential for harm · WidespreadCorrected

Services Deficiencies

Have properly installed electrical wiring and gas equipment.

0363Potential for harm · PatternCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0644Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0712Potential for harm · IsolatedCorrected

Miscellaneous Deficiencies

Have simulated fire drills held at unexpected times.

0914Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.

0311Potential for harm · IsolatedCorrected

Smoke Deficiencies

Have an enclosure around a vertical opening shaft.

0353Potential for harm · IsolatedCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0868Minimal · WidespreadCorrected

Administration Deficiencies

Have the Quality Assessment and Assurance group have the required members and meet at least quarterly

Federal Penalties

Fine

Jan 9, 2025

$17,345

Fine

Nov 19, 2024

$10,527

Ownership & Operations

Who Operates This Facility

Owner / Operator

Rocky Mount Rehabilitation Center

Organization Type

for profit

Chain Affiliation

Chain Name

Sovereign Healthcare Holdings

Chain Size

43 facilities nationwide

Chain avg rating: 3.5/5 · Rank 39 of 43 (Worst)

Ownership & Management

Owners

Sovereign Carolina Holdings LLC

Owner · Organization

Cronquist 2015 Family Tr

Owner (parent company) · Organization

John J Notermann Business Tr

Owner (parent company) · Organization

Notermann, Brenda

Individual is an Owner, Partner or Trustee of Any Adp of the Snf

Key personnel

Southern Healthcare Management LLCManagerCronquist, RoyceManagerDeiter, SaraManagerGhannam, WaseemManagerMelton, DonaldManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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