Nursing Home · Rocky Mount, NC
160 S Winstead Avenue, Rocky Mount, NC 27804
Medicare overall rating
2 / 5 stars
Inspection records →About this listing
Catalog updated Sep 1, 2026. Current services and availability are unconfirmed.
Monthly cost
Ask for the full monthly cost, including care fees and one-time charges.
Availability
We don't have live openings. Ask about current availability, waiting lists, and move-in timing.
Reported capacity: 117 beds. This is not the number of openings.
Contact information →Care & support
Provides nursing care and help with daily activities. Some offer short-term rehabilitation.
This describes the care category. Confirm support for your family member's needs.
Understand care types →Payment options
Participation is reported in our source data. Confirm eligibility, covered services, and any private-pay costs.
Medicare participation does not mean all stays or services are covered.
Ask about these reported findings and check the latest official record.
Your next step
You don't need to know everything. Start with these questions.
Medicare rates this facility 2 out of 5 overall. Medicare reports an average of 0.61 registered-nurse hours per resident per day. Ask how coverage varies across shifts. The latest standard survey recorded 15 findings, above the NC average of 5.6. Review the inspection findings, ask which corrective actions are complete, and discuss the support your family member would receive.
Rocky Mount Rehabilitation Center receives highly polarized feedback, with families reporting significant concerns regarding neglect, poor hygiene, and unprofessional staff behavior. While some reviewers praise the physical therapy team and specific nursing staff for their dedication, many others describe a facility struggling with understaffing, slow response times to call lights, and inadequate basic care for residents. Families should be aware of recurring reports of residents being left soiled and experiencing medication management errors.
AI summaries of public opinions. These describe review sentiment, not verified care quality.
Feedback is deeply split between praise for individual therapists and severe criticism of nursing/aide responsiveness and attitude.
Some families report good communication, while others state they cannot reach anyone in charge on weekends.
Multiple reports of residents being left soiled and the facility using heavy scents to mask odors.
Reviewers describe food as 'ok' but also report instances of missing meals or receiving poor-quality leftovers.
One reviewer specifically mentioned a positive experience with the activities staff.
Multiple reports of delayed medication delivery and missing prescriptions.
One reviewer noted that staff on the long-term side treat dementia patients with respect.
Scores range from 0 (negative) to 10 (positive). They are model interpretations of reviews and are not clinical, safety, or inspection ratings. Unmentioned topics are omitted.
Strengths
Concerns
Rating Trends
Tap a year to see what changed
Distribution · 53 analyzed
This facility actively engages with reviewer feedback.
Key Review Excerpts
“The employees who really care are left to carry the load for the lacadasical majority, all the while smiling and projecting love and compassion. It is a shame management is always in meetings that their over stressed staff has to carry large part of their responsibility!”
“My mom was here for not quite a year at the end of her life the nurses were very helpful and understanding went above and beyond what I expected. My mom loved the CNA'S that took care of her they also went above what was expected of them she was always clean and dry”
“My father didn't get a dinner meal delivered one evening. When I alerted staff, he was brought a plate that was obviously somebody else's leftovers. The 'green' salad he was brought had broken down into liquid slime and was fizzing.”
Reported nursing hours are daily averages per resident. They do not describe a specific shift or guarantee one-to-one care.
Per resident, per day
Nurses and aides combined
Reported by Medicare
Registered nurses
Ask during your visit: Who will help my family member during the day and overnight? How do you plan staffing when residents need more support?
EveryPlace uses reference points of 0.75 registered-nurse hours and 4.1 total nursing hours per resident per day. These are comparison targets, not current federal minimum requirements or a determination that a facility meets a resident's needs.
Resident outcomes compared with national, state, and local averages · 17 measures
13
measures
3
measures
1
measures
Residents on anti-anxiety or sleep medication
Residents on antipsychotic medication
Residents with depression symptoms
Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.
Residents needing more daily help over time
Residents vaccinated for pneumonia
Residents vaccinated for the flu
Short-stay residents vaccinated for the flu
Short-stay residents vaccinated for pneumonia
Short-stay residents newly given antipsychotics
US average from Medicare published data
Detailed Medicare record · up to 3-year lookback
Multiple families have filed complaints against this facility, triggering 10 deficiencies including recent issues with treatment and care, medication management, and failure to notify families of incidents. The most recurring problems involve fire safety systems, care planning, and medication errors. While all violations show correction dates, the pattern of repeated complaints about core care issues suggests ongoing quality concerns families should carefully investigate before considering placement.
Freedom from Abuse, Neglect, and Exploitation Deficiencies
Develop and implement policies and procedures to prevent abuse, neglect, and theft.
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Resident Assessment and Care Planning Deficiencies
Ensure services provided by the nursing facility meet professional standards of quality.
Quality of Life and Care Deficiencies
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Quality of Life and Care Deficiencies
Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
Nursing and Physician Services Deficiencies
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Pharmacy Service Deficiencies
Ensure medication error rates are not 5 percent or greater.
Nursing and Physician Services Deficiencies
Post nurse staffing information every day.
Administration Deficiencies
Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.
Resident Rights Deficiencies
Provide the required documentation or notification related to the resident's needs, appeal rights, or bed-hold policies.
Administration Deficiencies
Employ staff that are licensed, certified, or registered in accordance with state laws.
Freedom from Abuse, Neglect, and Exploitation Deficiencies
Protect each resident from the wrongful use of the resident's belongings or money.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Pharmacy Service Deficiencies
Ensure each resident’s drug regimen must be free from unnecessary drugs.
Construction Deficiencies
Use approved construction type or materials.
Egress Deficiencies
Keep aisles, corridors, and exits free of obstruction in case of emergency.
Smoke Deficiencies
Install an approved automatic sprinkler system.
Smoke Deficiencies
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Services Deficiencies
Have properly installed electrical wiring and gas equipment.
Services Deficiencies
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Smoke Deficiencies
Install corridor and hallway doors that block smoke.
Resident Assessment and Care Planning Deficiencies
Ensure each resident receives an accurate assessment.
Resident Assessment and Care Planning Deficiencies
Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.
Resident Assessment and Care Planning Deficiencies
Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Smoke Deficiencies
Have an enclosure around a vertical opening shaft.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Miscellaneous Deficiencies
Have simulated fire drills held at unexpected times.
Gas, Vacuum, and Electrical Systems Deficiencies
Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
Administration Deficiencies
Have the Quality Assessment and Assurance group have the required members and meet at least quarterly
Federal Penalties
Fine
Jan 9, 2025
$17,345
Fine
Nov 19, 2024
$10,527
Rocky Mount Rehabilitation Center
for profit
Sovereign Healthcare Holdings
43 facilities nationwide
Chain avg rating: 3.5/5 · Rank 39 of 43 (Lowest rating)
Owners
Sovereign Carolina Holdings LLC
Owner · Organization
Cronquist 2015 Family Tr
Owner (parent company) · Organization
John J Notermann Business Tr
Owner (parent company) · Organization
Notermann, Brenda
Individual is an Owner, Partner or Trustee of Any Adp of the Snf
Key personnel
Contact the provider directly when you feel ready. Have your questions handy and ask for answers in writing.
Confirm current status with NC Division of Health Service Regulation. A direct record link is not available in this catalog.
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
Google Maps
Photos, directions & neighborhood info
Google Reviews
53 reviews from families & visitors
Official Website
Visit rockymountrehab.com
Medicare data downloads
Original nursing home datasets
EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Some summaries, interpretations, suggested questions, and pricing research are AI-generated or AI-assisted and may contain errors or omit important context. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.
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