Brunswick Cove Nursing Center
Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.
based on 57 Google reviews
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Quality Concerns Identified
Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.
- Above-median deficiencies (6 vs median 4.0)
Above average in NC · Below recommended RN staffing · Above recommended total nurse staffing · $107,024 in fines
What this means for your family
While Brunswick Cove has a dedicated therapy team that many families appreciate for short-term rehab, the facility faces serious, recurring reports of understaffing and neglect. Families should be extremely cautious and are advised to conduct frequent, unannounced visits to ensure their loved one's basic hygiene and medical needs are being met consistently.
Google Reviews
Google Reviews
57 reviews on Google“Brunswick Cove Nursing Center receives highly polarized feedback, with many families praising the dedicated and compassionate nursing and therapy staff, while others report severe concerns regarding neglect, understaffing, and poor communication. While some families feel their loved ones received excellent care and attention, a significant number of reviewers describe a facility that is understaffed, disorganized, and struggling to meet basic hygiene and safety standards.”
Quality Themes
Tap a score for detailsStrengths
- Dedicated and compassionate nursing staff
- Effective physical and occupational therapy
- Attentive administrative leadership
- Personalized care for long-term residents
Concerns
- Chronic understaffing leading to neglect (mentioned by 6 reviewers)
- Poor hygiene and lack of basic patient care (mentioned by 4 reviewers)
- Inadequate communication and administrative disorganization (mentioned by 3 reviewers)
- Unsafe medication management or medical errors (mentioned by 2 reviewers)
Rating Trends
Tap a year to see what changed
Distribution · 97 analyzed
How They Respond to Reviews
This facility actively engages with reviewer feedback.
Questions for Your Tour
- 1I noticed that you are very active in responding to family feedback online; how do you incorporate that family input into your daily care planning?
- 2Given that some families have expressed concerns about the consistency of hygiene and basic care, could you walk me through your daily routine for ensuring residents' personal care needs are met?
- 3With the current staffing levels, what specific protocols do you have in place to ensure that residents receive timely assistance when they press their call lights?
- 4I see that medication management is a high priority; could you explain the safety checks and oversight in place to prevent errors during the administration process?
- 5How do you ensure that communication remains transparent and proactive when there is a change in a resident's health status or a shift in their care plan?
- 6What does a typical day look like for residents in terms of social engagement and activities, especially for those who may need extra support to participate?
Personalized based on this facility's data
Key Review Excerpts
“The nursing,Ot, and Pt staff were excellent, caring and very efficient. The dietary staff went above and beyond to try help with my special needs as did the Director of Nursing.”
“Understaffed and the staff they do have is poorly trained. My family member was there for less than 24 hours in the rehab portion before being given a medication that is unsafe for Parkinson’s patients, and five times the appropriate dose, at that.”
“Despite the physical surroundings needing an update and a clear need for more resources, the staff's unwavering commitment to empathetic and patient-centered care is evident.”
Quality Measures
Quality Measures
Resident outcomes compared with national, state, and local averages · 17 measures
5
measures
9
measures
3
measures
Residents whose walking got worse
Residents on antipsychotic medication
Residents needing more daily help over time
Residents who lost too much weight
Residents vaccinated for pneumonia
Residents whose bladder or bowel control got worse
Short-stay residents vaccinated for pneumonia
Short-stay residents vaccinated for the flu
Short-stay residents newly given antipsychotics
US average from Medicare published data
Inspection History
Medicare Inspection History
3-year lookback · Medicare 2026
Brunswick Cove has concerning patterns with families filing five complaint-triggered reports about safety hazards, medication management, and resident rights violations. The facility shows recurring problems across care planning, quality of life, and building safety issues that persist across multiple surveys from 2022-2025. While all deficiencies report correction dates, the repeated nature of safety and care planning problems warrants careful evaluation during any visit.
Feb 20, 2026Complaint1
Pharmacy Service Deficiencies
Ensure that residents are free from significant medication errors.
Dec 4, 2025Routine5
Resident Assessment and Care Planning Deficiencies
Ensure services provided by the nursing facility meet professional standards of quality.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Quality of Life and Care Deficiencies
Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
Dec 4, 2025Complaint1
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Jul 25, 2024Routine9
Resident Assessment and Care Planning Deficiencies
Ensure each resident receives an accurate assessment.
Quality of Life and Care Deficiencies
Assist a resident in gaining access to vision and hearing services.
Pharmacy Service Deficiencies
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Gas, Vacuum, and Electrical Systems Deficiencies
Have generator or other power source capable of supplying service within 10 seconds.
Resident Rights Deficiencies
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Gas, Vacuum, and Electrical Systems Deficiencies
Have proper medical gas storage and administration areas.
Smoke Deficiencies
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Jul 25, 2024Complaint2
Pharmacy Service Deficiencies
Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Jul 6, 2023Complaint1
Resident Rights Deficiencies
Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
Federal Penalties
Fine
Feb 20, 2024
$4,938
Fine
Feb 12, 2024
$4,938
Fine
Jan 22, 2024
$14,814
Fine
Jan 8, 2024
$4,938
Fine
Jan 2, 2024
$4,587
Fine
Dec 11, 2023
$13,762
Fine
Nov 6, 2023
$4,587
Fine
Oct 30, 2023
$4,587
Fine
Oct 10, 2023
$13,762
Ownership & Operations
Who Operates This Facility
Brunswick Cove Nursing Center
for profit
Ownership & Management
Owners
Campbell, Hugh
Owner
Miller, Zachary
Owner
Key personnel
Contact
Get in Touch
Contact this facility directly and verify the details that matter most to your family.
References & Resources
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
Google Maps
Photos, directions & neighborhood info
Google Reviews
57 reviews from families & visitors
Official Website
Visit brunswickcove.com
Medicare data downloads
Original nursing home datasets
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