Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.
based on 69 Google reviews

Email Willow Creek Nursing and Rehabilitation Center to yourself
Get a one-time email with a link to this profile so it is easy to find and share later.
This sends one email and does not add you to a mailing list.
These current public-data fields deserve follow-up with the facility and the official Medicare record. They are not a clinical risk score or a substitute for an in-person assessment.
This facility has areas of concern that warrant careful consideration. Registered Nurse hours are 68% of the EveryPlace reference benchmark; ask how RN coverage is allocated across shifts. The latest standard survey recorded 9 findings, above the NC average of 5.6. We recommend asking the administrator directly: "How are you addressing recent staffing shortfalls?" These are not reasons to panic, but they are reasons to ask tough questions and visit in person.
Willow Creek Nursing and Rehabilitation Center receives highly polarized feedback, with families reporting either excellent, compassionate care or severe neglect and unprofessionalism. While some reviewers praise the therapy team and specific nurses for their dedication, a significant number of families report issues with medication management, poor communication, and a lack of responsiveness to patient needs. Prospective families should be aware of the stark contrast in experiences and conduct thorough, in-person visits.
Quality Themes
Tap a score for detailsStrengths
Concerns
Rating Trends
Tap a year to see what changed
Distribution · 71 analyzed
Personalized based on this facility's data
Key Review Excerpts
“The Nurses and staff are top notch, always there willing to help , they are so encouraging, caring. The pt and ot staff are amazing.”
“The administration, nursing staff and most of the cna's I have encountered are some of the most unfriendly people I have ever seen to be in healthcare.”
“My mom was at Willow Creek for several years with dementia. The staff were very kind and took great care. When she passed, the nurses were very supportive to me and told me stories about her.”
Both RN and total nursing hours are below the EveryPlace reference benchmarks. Ask the facility how it staffs each shift for current resident needs.
Reference benchmarks (0.75 RN and 4.1 total nursing hours per resident/day) are comparison targets, not current federal minimum requirements.
Resident outcomes compared with national, state, and local averages · 17 measures
8
measures
8
measures
1
measures
Residents vaccinated for pneumonia
Residents vaccinated for the flu
Residents whose bladder or bowel control got worse
Residents with depression symptoms
Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.
Residents whose walking got worse
Residents on anti-anxiety or sleep medication
Short-stay residents vaccinated for the flu
Short-stay residents newly given antipsychotics
Short-stay residents vaccinated for pneumonia
US average from Medicare published data
Detailed Medicare record · up to 3-year lookback
Families have filed complaints triggering inspections, with recurring issues in resident rights, care planning, and medication management across multiple years. The facility shows persistent problems including failure to notify families of resident incidents, medication errors, and maintaining safe living environments. While most deficiencies are reportedly corrected, the pattern of repeat violations and ongoing complaints suggests systemic challenges that families should carefully evaluate before placement.
Environmental Deficiencies
Keep all essential equipment working safely.
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Pharmacy Service Deficiencies
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Emergency Preparedness Deficiencies
Develop and maintain an Emergency Preparedness Program (EP).
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Freedom from Abuse, Neglect, and Exploitation Deficiencies
Protect each resident from the wrongful use of the resident's belongings or money.
Pharmacy Service Deficiencies
Ensure that residents are free from significant medication errors.
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Resident Assessment and Care Planning Deficiencies
Ensure services provided by the nursing facility meet professional standards of quality.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Nursing and Physician Services Deficiencies
Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.
Federal Penalties
Fine
Feb 13, 2026
$4,394
Fine
Feb 13, 2026
$4,394
Fine
Dec 6, 2024
$6,570
Willow Creek Nursing and Rehabilitation Center
for profit
Principle Long Term Care
40 facilities nationwide
Chain avg rating: 3.1/5 · Rank 19 of 44
Owners
Principle it Services, INC.
Owner · Organization
Principle Long Term Care, INC.
Owner · Organization
Key personnel
Contact this facility directly and verify the details that matter most to your family.
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
Google Maps
Photos, directions & neighborhood info
Google Reviews
69 reviews from families & visitors
Official Website
Visit willowcreekrehab.com
Medicare data downloads
Original nursing home datasets
EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Some summaries, interpretations, suggested questions, and pricing research are AI-generated or AI-assisted and may contain errors or omit important context. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.
These are the 6 closest facilities in our data within 10 miles. Proximity does not mean they provide the same care type or have stronger quality signals, so compare each profile and verify services directly.
Somerset Court of Goldsboro
< 1 miAssisted Living · Goldsboro, NC
Brookdale Country Day Road
< 1 miAssisted Living · Goldsboro, NC
Goldsboro Assisted Living & Alzheimer's Care
< 1 miAssisted Living · Goldsboro, NC
Goldsboro Rehabilitation and Healthcare Center
< 1 miNursing Home · Goldsboro, NC
A Father's Love Family Care
1.4 miAdult Family Home · Goldsboro, NC
Eagle's Pointe
1.7 miAssisted Living · Goldsboro, NC