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Nursing HomeMedicaid Investigative

Willow Creek Nursing and Rehabilitation Center

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

2401 Wayne Memorial Drive, Goldsboro, NC 27534200 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
2.4/5

based on 68 Google reviews

Willow Creek Nursing and Rehabilitation Center Nursing Home in Goldsboro, NC — Street View
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2/ 10
low Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Above-median deficiencies (7 vs median 4.0)
  • High staff turnover (58%)

Above average in NC · Below recommended RN staffing · $6,570 in fines

Source: Medicare data

What this means for your family

This facility shows a pattern of inconsistent care quality. While the therapy department receives praise for helping patients recover, families should be extremely cautious regarding medication management and staff responsiveness. We strongly recommend visiting in person and asking specifically how they handle medication administration and communication with families during off-hours.

Google Reviews

Google Reviews

68 reviews on Google
Willow Creek Nursing and Rehabilitation Center receives highly polarized feedback, with families reporting either excellent, compassionate care or severe neglect and unprofessionalism. While some reviewers praise the therapy team and specific nurses for their dedication, a significant number of families report issues with medication management, poor communication, and a lack of responsiveness to patient needs. Prospective families should be aware of the stark contrast in experiences and conduct thorough, in-person visits.

Quality Themes

Tap a score for details
Food2.0Staff4.0Clean3.0Activities5.0Meds1.0Memory5.0Comms2.0ValueN/A

Strengths

  • Dedicated and helpful physical/occupational therapy team
  • Select nursing staff noted for compassion
  • Effective assistance with insurance and discharge planning
  • Cleanliness noted in some recent rehab experiences

Concerns

  • Medication management errors and delays (mentioned by 6 reviewers)
  • Unprofessional, rude, or dismissive staff behavior (mentioned by 11 reviewers)
  • Poor communication and difficulty reaching staff by phone (mentioned by 4 reviewers)
  • Understaffing leading to neglect of basic resident needs (mentioned by 7 reviewers)

Rating Trends

Tap a year to see what changed

234'16(3)'18(8)'20(2)'22(4)'24(10)'26(3)

Distribution · 70 analyzed

5
14
4
7
3
7
2
2
1
40

How They Respond to Reviews

0%response rate

Questions for Your Tour

  • 1I've heard wonderful things about your physical and occupational therapy teams; how do you coordinate those services with the nursing staff to ensure a smooth recovery?
  • 2What specific steps are in place to ensure medications are administered accurately and on a strict schedule?
  • 3How does the facility ensure that communication remains clear and consistent between the nursing staff and family members, especially if we have questions after hours?
  • 4Could you tell me more about the dining experience and how you ensure meals are both nutritious and appetizing for the residents?
  • 5What is the protocol for handling medical emergencies or sudden changes in a resident's condition during the night?
  • 6How do you manage staffing levels during busy shifts to ensure every resident's basic daily needs and personal care are met promptly?

Personalized based on this facility's data


Key Review Excerpts

The Nurses and staff are top notch, always there willing to help , they are so encouraging, caring. The pt and ot staff are amazing.

Family member · 2024★★★★★

The administration, nursing staff and most of the cna's I have encountered are some of the most unfriendly people I have ever seen to be in healthcare.

Visitor/Family · 2019★★☆☆☆

My mom was at Willow Creek for several years with dementia. The staff were very kind and took great care. When she passed, the nurses were very supportive to me and told me stories about her.

Memory care family member · 2023★★★★★
Source: 68 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.61hrs
82%
Registered nurses for medical care
Total Nursing
3.73hrs
91%
All nurses + aides combined
Staff Turnover
60%
Lower is better (< 30% = good)
RN Turnover
53%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

7

measures

Worse Than Avg

6

measures

Mixed Results

4

measures

Long-Stay Residents
💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility45.8%
Worse than Avg
Here
45.8%
US
93.4%
NC
91.7%
Wayne
89.1%
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility69.7%
Worse than Avg
Here
69.7%
US
95.5%
NC
94.1%
Wayne
90.5%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility7.2%
Better than Avg
Here
7.2%
US
19.4%
NC
21.0%
Wayne
18.1%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility20.8%
Worse than Avg
Here
20.8%
US
15.3%
NC
20.2%
Wayne
10.9%
😔

Residents with depression symptoms

↓ Lower is better
This Facility4.9%
Better than Avg
Here
4.9%
US
12.1%
NC
5.4%
Wayne
7.2%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

⚖️

Residents who lost too much weight

↓ Lower is better
This Facility11.9%
Worse than Avg
Here
11.9%
US
5.3%
NC
7.2%
Wayne
6.2%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility65.7%
Mixed vs Avgs
Here
65.7%
US
79.8%
NC
78.1%
Wayne
64.1%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility80.7%
Mixed vs Avgs
Here
80.7%
US
81.8%
NC
80.1%
Wayne
67.9%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.6%
Better than Avg
Here
0.6%
US
1.6%
NC
1.5%
Wayne
2.0%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

4deficiencies
3penalties
Near state avg (5.6)
9 complaint-triggered
$6,570 in fines

Families have filed complaints triggering inspections, with recurring issues in resident rights, care planning, and medication management across multiple years. The facility shows persistent problems including failure to notify families of resident incidents, medication errors, and maintaining safe living environments. While most deficiencies are reportedly corrected, the pattern of repeat violations and ongoing complaints suggests systemic challenges that families should carefully evaluate before placement.

Mar 19, 2026Routine
3
0004Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Develop and maintain an Emergency Preparedness Program (EP).

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0584Minimal · Pattern

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Feb 13, 2026Complaint
2
0684Actual harm · IsolatedResolved (past non-compliance)

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0689Actual harm · IsolatedResolved (past non-compliance)

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Jan 24, 2025Complaint
1
0580Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Dec 6, 2024Routine
4
0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0726Potential for harm · IsolatedCorrected

Nursing and Physician Services Deficiencies

Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being.

Dec 6, 2024Complaint
3
0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0602Potential for harm · IsolatedResolved (past non-compliance)

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from the wrongful use of the resident's belongings or money.

0760Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure that residents are free from significant medication errors.

Nov 30, 2023Routine
4
0582Potential for harm · WidespreadCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

0867Potential for harm · WidespreadCorrected

Administration Deficiencies

Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0688Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

Federal Penalties

Fine

Feb 13, 2026

$4,394

Fine

Feb 13, 2026

$4,394

Fine

Dec 6, 2024

$6,570

Ownership & Operations

Who Operates This Facility

Owner / Operator

Willow Creek Nursing and Rehabilitation Center

Organization Type

for profit

Chain Affiliation

Chain Name

Principle Long Term Care

Chain Size

44 facilities nationwide

Chain avg rating: 3.1/5 · Rank 19 of 44

Ownership & Management

Owners

Principle it Services, INC.

Owner · Organization

Principle Long Term Care, INC.

Owner · Organization

Key personnel

Krishnaraj, RameshManaging Control - Governing BodyStroud, WendyManaging Control - Governing BodyBoice, GaleOfficer / DirectorHood, LynnOfficer / DirectorJohnson, DianneOfficer / Director
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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