A middle-range Medicare rating. Review each component and visit in person before deciding.
based on 134 Google reviews

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These current public-data fields deserve follow-up with the facility and the official Medicare record. They are not a clinical risk score or a substitute for an in-person assessment.
3 findings in latest survey
Goldsboro Rehabilitation and Healthcare Center has a middle-range Medicare overall rating. Strengths include highly effective physical and occupational therapy. Some reviewers note concerns about chronic understaffing leading to long wait times for assistance (mentioned by 6 reviewers). Review the health-inspection, staffing, and quality-measure components separately, then visit in person.
Goldsboro Rehabilitation and Healthcare Center receives polarized feedback, with many reviewers praising the therapy department and activities staff for their dedication and positive impact on recovery. However, a significant number of families report serious concerns regarding chronic understaffing, slow response times to call lights, and instances of neglect regarding basic hygiene and patient dignity.
Quality Themes
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Concerns
Rating Trends
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Distribution · 140 analyzed
This facility actively engages with reviewer feedback.
Personalized based on this facility's data
Key Review Excerpts
“My 84 year old dad came here for rehab after back to back surgeries. They brought him from being unable to move in his bed to walking again in just over a month.”
“My mother buzzed for help to the bathroom. Half hour later she soiled herself then they came cleaned her up and she said she had to go again with the worker with her and the worker said ' just go in your pull up I'll get to you later'.”
“The activity department is a special time of the day. Learning to be together with others and doing crafts. I love the movies, parties and everything we do.”
Both RN and total nursing hours are below the EveryPlace reference benchmarks. Ask the facility how it staffs each shift for current resident needs.
Reference benchmarks (0.75 RN and 4.1 total nursing hours per resident/day) are comparison targets, not current federal minimum requirements.
Resident outcomes compared with national, state, and local averages · 17 measures
12
measures
4
measures
1
measures
Residents whose walking got worse
Residents with depression symptoms
Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.
Residents whose bladder or bowel control got worse
Residents vaccinated for the flu
Residents vaccinated for pneumonia
Residents on antipsychotic medication
Short-stay residents vaccinated for the flu
Short-stay residents vaccinated for pneumonia
Short-stay residents newly given antipsychotics
US average from Medicare published data
Detailed Medicare record · up to 3-year lookback
Families filed reports leading to three complaint-triggered deficiencies, including issues with accident prevention, medical records protection, and appropriate treatment and care. The facility shows recurring problems with fire safety systems, medication management, and infection control that appear across multiple surveys from 2023-2025. While most deficiencies have correction dates, the pattern of repeated issues in critical safety areas warrants careful consideration.
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Pharmacy Service Deficiencies
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
Smoke Deficiencies
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Smoke Deficiencies
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Services Deficiencies
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Egress Deficiencies
Keep aisles, corridors, and exits free of obstruction in case of emergency.
Pharmacy Service Deficiencies
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Smoke Deficiencies
Install corridor and hallway doors that block smoke.
Gas, Vacuum, and Electrical Systems Deficiencies
Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Administration Deficiencies
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Smoke Deficiencies
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Gas, Vacuum, and Electrical Systems Deficiencies
Have proper medical gas storage and administration areas.
Nursing and Physician Services Deficiencies
Post nurse staffing information every day.
Federal Penalties
Fine
Dec 17, 2025
$16,153
Goldsboro Rehabilitation and Healthcare Center
for profit
Simcha Hyman & Naftali Zanziper
79 facilities nationwide
Chain avg rating: 2.3/5 · Rank 31 of 94
Owners
Nc East Holding LLC
Owner · Organization
Alter, Tzvi
Owner (parent company)
Key personnel
Contact this facility directly and verify the details that matter most to your family.
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
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Google Reviews
134 reviews from families & visitors
Official Website
Visit goldsbororehab.com
Medicare data downloads
Original nursing home datasets
EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Some summaries, interpretations, suggested questions, and pricing research are AI-generated or AI-assisted and may contain errors or omit important context. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.
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