Goldsboro Rehabilitation and Healthcare Center
Meets baseline Medicare standards with room for improvement. A tour and talking to current residents' families is the best next step.
based on 133 Google reviews
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What this means for your family
This facility is highly regarded for its physical therapy and social activities, making it a strong candidate for short-term rehab. However, families should be aware of recurring reports regarding understaffing and slow response times; we strongly recommend visiting during off-hours and asking specific questions about nurse-to-patient ratios on weekends.
Google Reviews
Google Reviews
133 reviews on Google“Goldsboro Rehabilitation and Healthcare Center receives polarized feedback, with many reviewers praising the therapy department and activities staff for their dedication and positive impact on recovery. However, a significant number of families report serious concerns regarding chronic understaffing, slow response times to call lights, and instances of neglect regarding basic hygiene and patient dignity.”
Quality Themes
Tap a score for detailsStrengths
- Highly effective physical and occupational therapy
- Engaging and active social activities program
- Compassionate and attentive nursing staff (specific individuals cited)
- Clean and well-maintained facility environment
Concerns
- Chronic understaffing leading to long wait times for assistance (mentioned by 6 reviewers)
- Neglect of basic hygiene (soiled linens/pull-ups not changed promptly) (mentioned by 5 reviewers)
- Poor communication and difficulty reaching staff by phone (mentioned by 3 reviewers)
- Rude or dismissive behavior from staff toward residents/families (mentioned by 4 reviewers)
Rating Trends
Tap a year to see what changed
Distribution · 137 analyzed
How They Respond to Reviews
This facility actively engages with reviewer feedback.
Questions for Your Tour
- 1I noticed your team is very responsive to online feedback; what is the best way for families to communicate with the nursing staff to ensure we receive timely updates on our loved one's care?
- 2Given that physical and occupational therapy are noted as strengths here, how do you integrate those sessions into the daily routine to keep residents active and engaged?
- 3With the current staffing levels, what is your protocol for ensuring that residents receive prompt assistance with hygiene and personal care needs throughout the day and night?
- 4Since medication management is a critical part of daily health, could you walk us through the process for administering meds and how you ensure accuracy for residents?
- 5How does your facility handle medical emergencies or urgent health changes, and at what point is the family typically notified?
- 6I understand that memory care requires specialized attention; what specific training or support do your staff members receive to better assist residents with cognitive needs?
Personalized based on this facility's data
Key Review Excerpts
“My 84 year old dad came here for rehab after back to back surgeries. They brought him from being unable to move in his bed to walking again in just over a month.”
“My mother buzzed for help to the bathroom. Half hour later she soiled herself then they came cleaned her up and she said she had to go again with the worker with her and the worker said ' just go in your pull up I'll get to you later'.”
“The activity department is a special time of the day. Learning to be together with others and doing crafts. I love the movies, parties and everything we do.”
Staffing
Staffing Hours
per resident/day · Medicare 2026Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.
Quality Measures
Quality Measures
Resident outcomes compared with national, state, and local averages · 17 measures
11
measures
5
measures
1
measures
Residents whose walking got worse
Residents with depression symptoms
Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.
Residents vaccinated for the flu
Residents vaccinated for pneumonia
Residents needing more daily help over time
Residents with pressure sores (bedsores)
Short-stay residents vaccinated for the flu
Short-stay residents vaccinated for pneumonia
Short-stay residents newly given antipsychotics
US average from Medicare published data
Inspection History
Medicare Inspection History
3-year lookback · Medicare 2026
Families filed reports leading to three complaint-triggered deficiencies, including issues with accident prevention, medical records protection, and appropriate treatment and care. The facility shows recurring problems with fire safety systems, medication management, and infection control that appear across multiple surveys from 2023-2025. While most deficiencies have correction dates, the pattern of repeated issues in critical safety areas warrants careful consideration.
Dec 17, 2025Routine2
Pharmacy Service Deficiencies
Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
Dec 17, 2025Complaint1
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Sep 6, 2024Routine8
Smoke Deficiencies
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Smoke Deficiencies
Ensure smoke barriers are constructed to a 1 hour fire resistance rating.
Services Deficiencies
Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.
Egress Deficiencies
Keep aisles, corridors, and exits free of obstruction in case of emergency.
Pharmacy Service Deficiencies
Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Smoke Deficiencies
Install corridor and hallway doors that block smoke.
Gas, Vacuum, and Electrical Systems Deficiencies
Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.
Feb 15, 2024Complaint1
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Nov 15, 2023Complaint1
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
Apr 26, 2023Routine5
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Administration Deficiencies
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Smoke Deficiencies
Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.
Gas, Vacuum, and Electrical Systems Deficiencies
Have proper medical gas storage and administration areas.
Nursing and Physician Services Deficiencies
Post nurse staffing information every day.
Federal Penalties
Fine
Dec 17, 2025
$16,153
Ownership & Operations
Who Operates This Facility
Goldsboro Rehabilitation and Healthcare Center
for profit
Chain Affiliation
Simcha Hyman & Naftali Zanziper
85 facilities nationwide
Chain avg rating: 2.3/5 · Rank 31 of 94
Ownership & Management
Owners
Nc East Holding LLC
Owner · Organization
Alter, Tzvi
Owner (parent company)
Key personnel
Contact
Get in Touch
Contact this facility directly and verify the details that matter most to your family.
References & Resources
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
Google Maps
Photos, directions & neighborhood info
Google Reviews
133 reviews from families & visitors
Official Website
Visit goldsbororehab.com
Medicare data downloads
Original nursing home datasets
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