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Nursing HomeMedicaid Top Rated

The Brightonian, INC

Strong Medicare quality ratings; families often praise attentive and caring rehabilitation therapy team. Still worth an in-person visit.

1919 Elmwood Avenue, Rochester, NY 1462054 bedsLicensed & Active
5/5
Medicare
Inspection
Quality
Staffing
Google rating
3.1/5

based on 27 Google reviews

5
4
3
2
1
The Brightonian, INC Nursing Home in Rochester, NY — Street View
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What this means for your family

The Brightonian appears to have a strong rehabilitation department that provides attentive care for short-term recovery. However, given the serious reports of unprofessionalism and communication failures, we strongly recommend that families conduct an in-person tour and specifically ask about their protocols for infection control and medication administration.

Google Reviews

Google Reviews

27 reviews on Google
The Brightonian, Inc. receives highly polarized feedback, with many families praising the rehabilitation therapy team for their attentiveness and personalized care. However, significant concerns exist regarding inconsistent medication management, poor communication during health crises, and unprofessional staff behavior. Prospective families should be aware that experiences appear to vary drastically depending on the specific unit and staff members involved.

Quality Themes

Tap a score for details
Food5.0Staff5.0Clean6.0ActivitiesN/AMeds2.0Memory7.0Comms4.0Value2.0

Strengths

  • Attentive and caring rehabilitation therapy team
  • Personalized recovery programs
  • Responsive nursing management
  • Clean and well-maintained patient rooms

Concerns

  • Unprofessional or abusive staff behavior (mentioned by 5 reviewers)
  • Poor communication regarding resident health and safety (mentioned by 2 reviewers)
  • Inconsistent or late medication administration (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

234'14(1)'17(1)'19(3)'21(1)'23(4)'25(4)

Distribution · 28 analyzed

5
12
4
3
3
0
2
1
1
12

How They Respond to Reviews

11%response rate

This facility rarely responds to reviews.

Questions for Your Tour

  • 1Given that staffing levels are a priority for us, could you walk us through how your team manages daily care coverage to ensure residents receive consistent attention?
  • 2We noticed some families have expressed concerns about communication; what is your standard process for keeping family members updated on their loved one’s health status and any changes in care?
  • 3How do you ensure that medication administration is tracked and delivered on time, especially during shift changes?
  • 4We’ve read that your rehab team is highly regarded for their personalized recovery programs—how do you integrate that same level of individualized care into the daily life and activities of long-term residents?
  • 5How do you foster a supportive and professional environment for your staff to ensure that every interaction with residents remains respectful and compassionate?
  • 6In the event of a medical emergency, what is your protocol for stabilizing a resident and notifying their primary family contact?

Personalized based on this facility's data


Key Review Excerpts

The physical and occupational therapy management and therapists were incredibly caring and knowledgeable, creating a personalized recovery program for her.

Long-term resident's family · 2024★★★★★

Dad was here for rehab, the most amazing staff. They were caring, kind and understanding of dementia care. He was safe and got amazing PT, OT and loved his room, felt like home to him.

Long-term resident's family · 2024★★★★★

My Grandfather complained that they 'checked on him too much' which is a good thing for me as his primary caregiver versus him not being checked on at all.

Memory care family member · 2025★★★★★
Source: 27 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.44hrs
58%
Registered nurses for medical care
Total Nursing
3.99hrs
97%
All nurses + aides combined
Staff Turnover
60%
Lower is better (< 30% = good)
RN Turnover
71%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

8

measures

Worse Than Avg

8

measures

Mixed Results

1

measures

Long-Stay Residents
😔

Residents with depression symptoms

↓ Lower is better
This Facility1.9%
Better than Avg
Here
1.9%
US
12.1%
NY
18.9%
Monroe
9.7%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility77.2%
Worse than Avg
Here
77.2%
US
93.4%
NY
91.3%
Monroe
86.7%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility4.3%
Better than Avg
Here
4.3%
US
19.5%
NY
13.3%
Monroe
15.4%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility21.3%
Worse than Avg
Here
21.3%
US
15.3%
NY
13.8%
Monroe
16.0%
🩹

Residents with pressure sores (bedsores)

↓ Lower is better
This Facility12.4%
Worse than Avg
Here
12.4%
US
4.9%
NY
6.8%
Monroe
6.5%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility26.1%
Worse than Avg
Here
26.1%
US
19.4%
NY
20.2%
Monroe
23.1%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility57.2%
Worse than Avg
Here
57.2%
US
81.8%
NY
77.0%
Monroe
74.0%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility85.6%
Better than Avg
Here
85.6%
US
79.8%
NY
78.8%
Monroe
72.9%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility1.0%
Better than Avg
Here
1.0%
US
1.6%
NY
1.2%
Monroe
1.3%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

0deficiencies
Well below state avg (7.6)
5 complaint-triggered
Clean record — no deficiencies

The Brightonian has a concerning pattern with 22 deficiencies across recent surveys, including families filing complaints about basic care issues like personal hygiene assistance and care planning involvement. The most frequent problems involve resident rights violations, safety hazards, and food service issues, with some safety concerns recurring across multiple inspections. While all deficiencies show correction dates, the volume and nature of violations, particularly those prompting family complaints, warrant careful consideration during your visit.

Feb 12, 2025Routine
1
0920Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure proper usage of power strips and extension cords.

Oct 19, 2023Routine
8
0232Potential for harm · PatternCorrected

Egress Deficiencies

Have corridors or aisles that are unobstructed and are at least 8 feet in width.

0363Potential for harm · PatternCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0918Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0600Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0575Minimal · PatternCorrected

Resident Rights Deficiencies

Post a list of names, addresses, and telephone numbers of all pertinent State agencies and advocacy groups and a statement that the resident may file a complaint with the State Survey Agency.

Oct 19, 2023Complaint
5
0553Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Allow resident to participate in the development and implementation of his or her person-centered plan of care.

0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0849Potential for harm · IsolatedCorrected

Administration Deficiencies

Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.

0582Minimal · PatternCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

0732Minimal · PatternCorrected

Nursing and Physician Services Deficiencies

Post nurse staffing information every day.

Apr 22, 2022Routine
8
0804Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Ensure food and drink is palatable, attractive, and at a safe and appetizing temperature.

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0607Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Develop and implement policies and procedures to prevent abuse, neglect, and theft.

0609Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0574Minimal · PatternCorrected

Resident Rights Deficiencies

The resident has the right to receive notices in a format and a language he or she understands.

0623Minimal · PatternCorrected

Resident Rights Deficiencies

Provide timely notification to the resident, and if applicable to the resident representative and ombudsman, before transfer or discharge, including appeal rights.

0625Minimal · PatternCorrected

Resident Rights Deficiencies

Notify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave.

Ownership & Operations

Who Operates This Facility

Owner / Operator

The Brightonian, INC

Organization Type

for profit

Chain Affiliation

Chain Name

Hurlbut Care

Chain Size

13 facilities nationwide

Chain avg rating: 3.6/5 · Rank 3 of 12 (Best)

Ownership & Management

Owners

Hurlbut, Robert

Owner

Key personnel

Curletta, MarkOfficer / DirectorHurlbut, RobertOfficer / DirectorBaratz, LonManagerCurletta, MarkManagerGarcia, DorisManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

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