Serenity Bay Nursing and Rehabilitation Center
Meets baseline Medicare standards with room for improvement. A tour and talking to current residents' families is the best next step.
based on 148 Google reviews

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What this means for your family
This facility is highly regarded for its rehabilitation success and exceptional administrative communication. However, because of a critical review alleging medical negligence, families should perform their own due diligence regarding medical protocols and staffing competency during shifts.
Google Reviews
Google Reviews
148 reviews on Google“Families can expect high-quality rehabilitation services and a highly praised administrative and guest service team. While most residents and families report exceptional care and effective physical therapy, one reviewer raised a critical allegation of medical negligence regarding a life-threatening incident.”
Quality Themes
Tap a score for detailsStrengths
- Exceptional guest service and admissions coordination
- Effective physical and rehabilitation therapy
- Attentive and caring nursing staff
- High-quality dining options
- Engaging activity programs
Concerns
- Allegation of serious medical negligence
- Concerns regarding staff professionalism and safety
Rating Trends
Tap a year to see what changed
Distribution · 35 analyzed
How They Respond to Reviews
Questions for Your Tour
- 1With such a high staffing rating, how do you ensure that the caregivers are able to build deep, personal connections with each resident?
- 2We noticed the facility is very active in the community; what kind of daily social activities or outings do you have planned for the residents this month?
- 3Could you walk us through the specific protocols the nursing team follows if a medical emergency occurs during the overnight hours?
- 4What steps is the administration currently taking to address the recent health inspection findings and ensure the highest standards of care?
- 5How do you manage the care and nutrition needs for residents with specific dietary or medical requirements within the facility?
- 6We appreciate seeing your presence on Google; how does the management team typically communicate with families regarding updates or changes in care?
Personalized based on this facility's data
Key Review Excerpts
“I came to the center after falling and injuring my left side. I can't say enough about how impressed I am with the facilities and people at the center. Chaim, the administrator has assembled an excellent and caring staff.”
“My mom has been at North Beach for 3 years with no issues they keep me well informed on everything. The service provided and their attentiveness helped me to understand & except my mom's disability.”
“When I came in I was bedridden and could only get around In a wheelchair. By the grace of god Im now walking with a walker. I've been here going on 6 years...”
Staffing
Staffing Hours
per resident/day · Medicare 2026Total nursing hours are below minimum, though RN coverage is adequate. This may mean fewer aides for daily tasks like bathing and mobility.
Quality Measures
Quality Measures
Resident outcomes compared with national, state, and local averages · 16 measures
15
measures
1
measures
Residents whose bladder or bowel control got worse
Residents with depression symptoms
Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.
Residents whose walking got worse
Residents needing more daily help over time
Residents vaccinated for pneumonia
Residents who lost too much weight
Short-stay residents vaccinated for the flu
Short-stay residents vaccinated for pneumonia
Short-stay residents newly given antipsychotics
US average from Medicare published data
Inspection History
Medicare Inspection History
3-year lookback · Medicare 2026
Families filed multiple complaints triggering investigations, including serious concerns about resident protection from abuse and neglect in 2023. This facility shows recurring problems across care planning and assessment, safety and accident prevention, and fire safety systems spanning all four surveys. While the facility reports correcting each deficiency, the pattern of repeated violations in core care areas suggests ongoing quality oversight challenges that families should carefully evaluate.
Dec 4, 2025Routine14
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Administration Deficiencies
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Resident Rights Deficiencies
Keep residents' personal and medical records private and confidential.
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
Quality of Life and Care Deficiencies
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Smoke Deficiencies
Properly select, install, inspect, or maintain portable fire extinguishes.
Smoke Deficiencies
Have properly sized and located compartments to protect residents from smoke.
Miscellaneous Deficiencies
Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.
Gas, Vacuum, and Electrical Systems Deficiencies
Have proper medical gas storage and administration areas.
Jun 20, 2024Routine15
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Nutrition and Dietary Deficiencies
Dispose of garbage and refuse properly.
Resident Rights Deficiencies
Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.
Resident Assessment and Care Planning Deficiencies
Ensure each resident receives an accurate assessment.
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Quality of Life and Care Deficiencies
Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.
Quality of Life and Care Deficiencies
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Nursing and Physician Services Deficiencies
Ensure that the resident and his/her doctor meet face-to-face at all required visits.
Pharmacy Service Deficiencies
Ensure each resident’s drug regimen must be free from unnecessary drugs.
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
Nutrition and Dietary Deficiencies
Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
Smoke Deficiencies
Provide properly protected cooking facilities.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Gas, Vacuum, and Electrical Systems Deficiencies
Have generator or other power source capable of supplying service within 10 seconds.
Gas, Vacuum, and Electrical Systems Deficiencies
Have proper medical gas storage and administration areas.
Jun 20, 2024Complaint1
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Jan 20, 2023Routine12
Resident Assessment and Care Planning Deficiencies
Assure that each resident’s assessment is updated at least once every 3 months.
Resident Assessment and Care Planning Deficiencies
Ensure each resident receives an accurate assessment.
Resident Assessment and Care Planning Deficiencies
PASARR screening for Mental disorders or Intellectual Disabilities
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Quality of Life and Care Deficiencies
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
Administration Deficiencies
Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.
Administration Deficiencies
Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Egress Deficiencies
Meet other general requirements.
Egress Deficiencies
Add doors in an exit area that do not require the use of a key from the exit side unless in case of special locking arrangements.
Smoke Deficiencies
Inspect, test, and maintain automatic sprinkler systems.
Services Deficiencies
Have elevators that firefighters can control in the event of a fire.
Ownership & Operations
Who Operates This Facility
Serenity Bay Nursing and Rehabilitation Center
for profit
Ownership & Management
Owners
Sb Snf Holdo LLC
Owner · Organization
Bronfeld, Andrew
Owner (parent company)
Bronfeld, Rachel
Owner (parent company)
Key personnel
Contact
Get in Touch
Contact this facility directly and verify the details that matter most to your family.
References & Resources
Medicare Care Compare
Official Medicare quality ratings, inspections & staffing data
Google Maps
Photos, directions & neighborhood info
Google Reviews
148 reviews from families & visitors
Official Website
Visit northbeachrehab.com
Medicare data downloads
Original nursing home datasets
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