Primrose of Midland
Families consistently rate this highly — reviewers highlight beautiful, well-maintained facility. Schedule a visit to confirm the fit.
based on 61 Google reviews

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What this means for your family
Primrose of Midland offers a beautiful environment with highly engaging activities that many families appreciate. However, due to serious, recurring reports of neglect in the memory care wing and concerns regarding management's treatment of staff, we strongly advise families to conduct unannounced visits and speak directly with current staff about their workload before committing.
Google Reviews
Google Reviews
61 reviews on Google“Primrose of Midland is frequently praised for its beautiful, clean facility and a staff that many families describe as caring and professional. However, there is a recurring pattern of serious concerns regarding management, high staff turnover, and neglect in the memory care wing, leading to a polarized reputation.”
Quality Themes
Tap a score for detailsStrengths
- Beautiful, well-maintained facility
- Engaging activities and events for families
- Warm and friendly frontline staff
- Supportive transition process for new residents
Concerns
- Neglect of basic care needs in memory care (hygiene, bed sores) (mentioned by 2 reviewers)
- Management issues and poor treatment of staff (mentioned by 3 reviewers)
- High staff turnover and reliance on inexperienced employees (mentioned by 2 reviewers)
Rating Trends
Tap a year to see what changed
Distribution · 63 analyzed
How They Respond to Reviews
This facility actively engages with reviewer feedback.
Questions for Your Tour
- 1It is wonderful to see how much care you put into responding to family feedback; how does that communication loop help improve the daily experience for residents?
- 2We've heard great things about the engaging events here, so what does a typical weekly activity calendar look like for the residents?
- 3For residents who may need more specialized support, what specific protocols are in place to ensure consistent hygiene and skin care routines are met every day?
- 4With the transition process being a known strength here, how do you personally help a new resident settle in and feel at home during their first week?
- 5How do you ensure that even during staff shifts or changes, the level of personalized care and familiarity remains consistent for the residents?
- 6In the event of a medical emergency after hours, what is the immediate process for contacting physicians and notifying the family?
Personalized based on this facility's data
Key Review Excerpts
“My grandmother was treated so poorly at the end of her stay at primrose... When we confronted the care team about the neglect (not changing her depends, not showering, bed sores, sleeping on a couch, etc) they used the exact words 'we can't make her'.”
“I've watched them, but they're good to my folks that's most important. Thank you for all those that... they're overworked & underpaid especially since they have to do so much.”
“My parents moved to Primrose in the summer of 2019... In any group of people, there is a range. There are some truly spectacular folks on staff and some not quite as good.”
State Inspection History
State Inspections
Source: MI Dept. of Licensing & Regulatory Affairs
Key Findings
The facility has had several serious incidents involving resident safety, including a significant elopement resulting in injuries and a dispute regarding proper discharge notice. Additionally, recent inspections identified failures in mandatory employee health screenings (TB testing).
Dec 19, 2025Routine
Staff members A, B, D, E, F, and G did not have a completed tuberculosis (TB) screening prior to occupational exposure.
Feb 22, 2024Complaint
Discharge without proper notice: The facility failed to follow proper procedures regarding the discharge/retention of a resident following an incident.
Apr 26, 2023Complaint
Resident eloped from the facility twice on 9/3/2022, resulting in a shoulder and nasal fracture.
Ownership & Operations
Who Operates This Facility
Midland Retirement, LLC
Contact
Get in Touch
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References & Resources
Google Maps
Photos, directions & neighborhood info
Google Reviews
61 reviews from families & visitors
Official Website
Visit primroseretirement.com
Medicare data downloads
Original nursing home datasets
MI LARA — View Official Record
Public-record source of inspection history and licensure data shown on this page
EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.
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