Nursing HomeMedicaid Top Rated

Latta Road Nursing Home West

Strong Medicare quality ratings; families often praise compassionate individual nursing staff. Still worth an in-person visit.

2100 Latta Road, Rochester, NY 14612|40 beds|Licensed & Active

5/5

Medicare

Inspection

Quality

Staffing

Google rating

2.9/5

based on 10 Google reviews

(585) 225-0910 Directions Website

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What this means for your family

While you may find individual staff members who are highly compassionate and dedicated, the facility faces significant challenges with physical maintenance and management. When touring, we recommend asking specifically about current staff-to-resident ratios and the facility's plan for building updates to ensure it meets your standards for a comfortable living environment.

Google Reviews

10 reviews on Google

“Latta Road Nursing Home West receives polarized feedback, with some families praising individual staff members for their compassion while others describe the facility as run-down and poorly managed. While long-term experiences have been positive in the past, recent reviews highlight significant concerns regarding the quality of care and the overall environment. Families should be aware of the stark contrast between reports of dedicated individual caregivers and broader complaints about facility conditions.”

Quality Themes

Tap a score for details

Strengths

Compassionate individual nursing staff
Helpful and kind aides
Engaging resident entertainment

Concerns

Poor facility management and maintenance (mentioned by 3 reviewers)
Understaffing and high staff turnover (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

Distribution · 17 analyzed

How They Respond to Reviews

20%response rate

This facility rarely responds to reviews.

Questions for Your Tour

1With a smaller capacity of 40 residents, how do you ensure that the current staffing levels provide consistent, personalized attention throughout the day and night?
2I noticed some feedback regarding facility maintenance; could you show me your current plan for ongoing building upkeep and how you address repair requests?
3Given the high marks for your entertainment staff, what are some of the most popular activities residents are currently participating in this week?
4How does your leadership team approach communication with families when concerns about facility operations or cleanliness are raised?
5What protocols are in place to ensure that medical emergencies are handled promptly, especially during shifts where staffing levels might be tighter?
6I see that you have engaged with some feedback online; how do you use input from families to improve the daily living environment here?

Personalized based on this facility's data

Key Review Excerpts

“The health care workers are compassionate . Especially Nikia she is a joy and great with patients.”

Family member · 2025★★★★★

“AWFUL! Run down, depressing, staff does not care. There is ONE aide who is wonderful. Without him, I would have nothing good to say.”

Family member · 2024★☆☆☆☆

“The staff that are there are kind and helpful for my Mom. It is definitely better for her here where she rec”

Long-term resident's family · 2021★★★★☆

Source: 10 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026

RN Hours

0.45hrs

60%

Registered nurses for medical care

Total Nursing

3.65hrs

89%

All nurses + aides combined

Staff Turnover

60%

Lower is better (< 30% = good)

RN Turnover

60%

Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating

3/ 5

Better Than Avg

measures

Worse Than Avg

measures

Mixed Results

measures

Long-Stay Residents

😔

Residents with depression symptoms

↓ Lower is better

This Facility1.7%

Better than Avg

Here

1.7%

12.1%

18.9%

Monroe

9.7%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better

This Facility99.2%

Better than Avg

Here

99.2%

93.4%

91.3%

Monroe

86.3%

🚿

Residents whose bladder or bowel control got worse

↓ Lower is better

This Facility29.8%

Worse than Avg

Here

29.8%

19.4%

20.2%

Monroe

23.1%

💊

Residents on anti-anxiety or sleep medication

↓ Lower is better

This Facility11.2%

Better than Avg

Here

11.2%

19.5%

13.3%

Monroe

15.3%

🛏️

Residents needing more daily help over time

↓ Lower is better

This Facility22.7%

Worse than Avg

Here

22.7%

14.4%

14.8%

Monroe

16.5%

🩹

Residents with pressure sores (bedsores)

↓ Lower is better

This Facility12.7%

Worse than Avg

Here

12.7%

4.9%

6.8%

Monroe

6.5%

Short-Stay Residents (Rehab / Post-Acute)

💉

Short-stay residents vaccinated for the flu

↑ Higher is better

This Facility66.7%

Worse than Avg

Here

66.7%

79.8%

78.8%

Monroe

73.3%

💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better

This Facility80.2%

Mixed vs Avgs

Here

80.2%

81.8%

77.0%

Monroe

73.6%

💊

Short-stay residents newly given antipsychotics

↓ Lower is better

This Facility0.0%

Better than Avg

Here

0.0%

1.6%

1.2%

Monroe

1.3%

Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

2deficiencies

Well below state avg (7.6)

Latta Road Nursing Home West has 9 deficiencies across 3 surveys with no complaint-triggered issues, indicating families haven't filed federal reports. The facility shows recurring problems in food safety and medication management, with food handling violations appearing in both 2023 and 2025 surveys, suggesting persistent issues. Fire safety and building maintenance also needed corrections. All deficiencies have correction dates, though the pattern of repeated food safety problems warrants attention.

Jan 21, 2025Routine2 findings

0759Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure medication error rates are not 5 percent or greater.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Jun 7, 2023Routine3 findings

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0311Potential for harm · PatternCorrected

Smoke Deficiencies

Have an enclosure around a vertical opening shaft.

0918Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

Dec 22, 2021Routine4 findings

0232Potential for harm · PatternCorrected

Egress Deficiencies

Have corridors or aisles that are unobstructed and are at least 8 feet in width.

0271Potential for harm · Isolated

Egress Deficiencies

Have exits that are accessible at all times.

0755Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0355Potential for harm · IsolatedCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Latta Road Nursing Home West

Organization Type

for profit

Chain Affiliation

Chain Name

Hurlbut Care

Chain Size

13 facilities nationwide

Chain avg rating: 3.6/5 · Rank 4 of 12 (Best)

Ownership & Management

Key personnel

Curletta, MarkOfficer / DirectorHurlbut, RobertOfficer / DirectorCurletta, MarkManagerDar, SoniaManagerSergent, MichelleManager

Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

(585) 225-0910

hurlbutcare.com

2100 Latta Road

Rochester, NY 14612

Get Directions View on Google Maps

References & Resources

Medicare Care Compare

Official Medicare quality ratings, inspections & staffing data

Google Maps

Photos, directions & neighborhood info

Google Reviews

10 reviews from families & visitors

Official Website

Visit hurlbutcare.com

Medicare data downloads

Original nursing home datasets

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

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