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Nursing HomeMedicaid Investigative

Latta Road Nursing Home East

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

2102 Latta Road, Rochester, NY 1461240 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
2.9/5

based on 10 Google reviews

5
4
3
2
1
Latta Road Nursing Home East Nursing Home in Rochester, NY — Street View
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5/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (2/5 stars)
  • Low staffing rating (2/5 stars)
  • High staff turnover (68%)
  • High RN turnover (75%)

Below average in NY · Below recommended RN staffing · Above average staffing · Below chain average · $8,979 in fines

Source: Medicare data

What this means for your family

While some families report positive experiences with individual caregivers, the facility faces consistent criticism regarding its physical condition and management. We strongly recommend visiting in person to observe staff-to-resident interactions and assessing the cleanliness of the living areas before making a decision.

Google Reviews

Google Reviews

10 reviews on Google
Latta Road Nursing Home East receives highly polarized feedback, with some families praising individual staff members for their compassion while others express deep dissatisfaction with facility conditions and management. Concerns frequently center on the physical state of the building and perceived staff shortages, while positive experiences often highlight specific, dedicated caregivers.

Quality Themes

Tap a score for details
FoodN/AStaff5.0Clean2.0Activities8.0MedsN/AMemoryN/AComms1.0Value3.0

Strengths

  • Compassionate individual nursing staff
  • Engaging activities and entertainment
  • Long-term care support

Concerns

  • Poor facility maintenance and outdated appearance (mentioned by 2 reviewers)
  • Inadequate staffing levels and management issues (mentioned by 3 reviewers)

Rating Trends

Tap a year to see what changed

2342.82021(4)5.02022(1)1.02023(3)1.02024(1)5.02025(2)

Distribution · 11 analyzed

5
4
4
1
3
0
2
0
1
6

How They Respond to Reviews

20%response rate

This facility rarely responds to reviews.

Questions for Your Tour

  • 1I've heard wonderful things about how compassionate the nursing staff is here; how do you ensure that level of personal care remains consistent during shift changes?
  • 2What kind of daily activities or entertainment do you have planned to keep the residents engaged and social?
  • 3We want to make sure communication is seamless with the care team; what is your process for keeping families updated on any changes in a resident's condition?
  • 4How does the facility handle medical emergencies or urgent care needs during the overnight hours?
  • 5Are there any upcoming plans or improvements scheduled for the facility's upkeep and maintenance?
  • 6With a smaller, intimate community of 40 residents, how do you ensure there is always enough staff available to meet everyone's needs throughout the day?

Personalized based on this facility's data


Key Review Excerpts

The health care workers are compassionate . Especially Nikia she is a joy and great with patients.

Family member · 2025★★★★★

AWFUL! Run down, depressing, staff does not care. There is ONE aide who is wonderful. Without him, I would have nothing good to say.

Family member · 2024☆☆☆☆

The staff that are there are kind and helpful for my Mom. It is definitely better for her here where she rec

Long-term resident's family · 2021★★★★
Source: 10 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.42hrs
56%
Registered nurses for medical care
Total Nursing
3.63hrs
89%
All nurses + aides combined
Staff Turnover
56%
Lower is better (< 30% = good)
RN Turnover
50%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
1/ 5
Better Than Avg

5

measures

Worse Than Avg

11

measures

Mixed Results

1

measures

Long-Stay Residents
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility37.7%
Worse than Avg
Here
37.7%
US
19.4%
NY
20.2%
Monroe
22.9%
😔

Residents with depression symptoms

↓ Lower is better
This Facility1.8%
Better than Avg
Here
1.8%
US
12.1%
NY
18.9%
Monroe
9.7%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility3.6%
Better than Avg
Here
3.6%
US
19.5%
NY
13.3%
Monroe
15.4%
💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility96.6%
Better than Avg
Here
96.6%
US
93.4%
NY
91.3%
Monroe
86.3%
🩹

Residents with pressure sores (bedsores)

↓ Lower is better
This Facility15.1%
Worse than Avg
Here
15.1%
US
4.9%
NY
6.8%
Monroe
6.4%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility22.4%
Worse than Avg
Here
22.4%
US
14.4%
NY
14.8%
Monroe
16.5%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility69.2%
Worse than Avg
Here
69.2%
US
79.8%
NY
78.8%
Monroe
73.2%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility77.3%
Mixed vs Avgs
Here
77.3%
US
81.8%
NY
77.0%
Monroe
73.7%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility1.0%
Better than Avg
Here
1.0%
US
1.6%
NY
1.2%
Monroe
1.3%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

6deficiencies
1penalties
Near state avg (7.6)
8 complaint-triggered
$8,979 in fines

Families have filed multiple complaint reports against this facility, triggering 8 of 20 total deficiencies across recent surveys. The most recurring issues involve medication management errors, daily care assistance, and abuse/neglect response protocols. While the facility has corrected all cited deficiencies with dates provided, the pattern of family complaints raises concerns about care quality that warrant careful consideration during any visit.

Apr 18, 2025Routine
7
0582Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0700Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0363Potential for harm · IsolatedCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

Jan 17, 2025Complaint
1
0729Potential for harm · IsolatedCorrected

Nursing and Physician Services Deficiencies

Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.

Jan 16, 2025Complaint
2
0805Actual harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.

0610Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Respond appropriately to all alleged violations.

Aug 8, 2023Complaint
5
0610Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Respond appropriately to all alleged violations.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0756Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

0760Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure that residents are free from significant medication errors.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Mar 25, 2022Routine
5
0271Potential for harm · Pattern

Egress Deficiencies

Have exits that are accessible at all times.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0211Potential for harm · IsolatedCorrected

Egress Deficiencies

Keep aisles, corridors, and exits free of obstruction in case of emergency.

0582Minimal · PatternCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

Federal Penalties

Fine

Jan 16, 2025

$8,979

Ownership & Operations

Who Operates This Facility

Owner / Operator

Latta Road Nursing Home East

Organization Type

for profit

Chain Affiliation

Chain Name

Hurlbut Care

Chain Size

13 facilities nationwide

Chain avg rating: 3.6/5 · Rank 10 of 12

Ownership & Management

Owners

Hurlbut, Robert

Owner

Key personnel

Curletta, MarkOfficer / DirectorHurlbut, RobertOfficer / DirectorCurletta, MarkManagerDar, SoniaManagerSergent, MichelleManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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