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Assisted Living

Coastal Pointe

Families consistently rate this highly — reviewers highlight exceptional cleanliness and modern building. Schedule a visit to confirm the fit.

5220 Ocean Hwy W, Shallotte, NC 28470110 bedsLicensed & Active
Source: NC DHSR — view official record
Google rating
4.9/5

based on 113 Google reviews

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What this means for your family

Coastal Pointe is an excellent choice if you prioritize high-quality dining, engaging social activities, and a pristine living environment. While the vast majority of families report exceptional care, you may want to ask about their protocols for staff training and management oversight to ensure the high standards of service remain consistent.

Google Reviews

Google Reviews

113 reviews on Google
Coastal Pointe is highly regarded by families for its exceptionally clean, modern facility and a staff that is frequently described as compassionate and attentive. Reviewers specifically praise the high quality of the dining experience and the engaging activity programs, though one reviewer raised a serious concern regarding staff rudeness and poor management.

Quality Themes

Tap a score for details
Food10.0Staff9.0Clean10.0Activities10.0MedsN/AMemory10.0Comms9.0ValueN/A

Strengths

  • Exceptional cleanliness and modern building
  • Compassionate and attentive care staff
  • High-quality, delicious dining and special events
  • Engaging and robust activity programs
  • Smooth transition and admission process

Concerns

  • Reports of rude staff and poor management

Rating Trends

Tap a year to see what changed

2344.82025(21)5.02026(9)

Distribution · 30 analyzed

5
29
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How They Respond to Reviews

97%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1It is so wonderful to see how modern and clean the building looks; how often is the facility deep-cleaned to maintain this standard?
  • 2We noticed how much care goes into responding to feedback from families; how does the management team use resident input to improve daily operations?
  • 3The dining options look delicious; could you tell us more about how the menu is planned and if there are special themed events for the residents?
  • 4The activity programs seem very robust; what are some of the most popular daily outings or social clubs that residents participate in?
  • 5How does the care team handle communication with families, and what is the process for ensuring staff remain attentive to each resident's specific needs?
  • 6In the event of a medical emergency during the night, what is the immediate protocol for getting care to a resident?

Personalized based on this facility's data


Key Review Excerpts

My Mother in Law spent 6 months in MC here before her passing. She was so joyful and content in her surroundings and the staff became like family. She received phenomenal PT and OT and the food was catered.

Memory care family member · 2026★★★★★

The building is like no other. State of the art from door to door with no corners cut. The cleaning staff should be commended for their hard work day in and day out.

Long-term resident's family · 2026★★★★★

I enjoy volunteering at Coastal Pointe because it has one of the best activity programs that I have come across in an assisted living. I’ve been through several with my mom and none of them compared to this place.

Volunteer · 2025★★★★★
Source: 113 Google reviews

State Inspection History

State Inspections

Source: NC Division of Health Service Regulation

2total
2deficiencies
Nov 17, 2020Routine
Housekeeping And FurnishingsD091

The facility failed to maintain a safe environment by leaving unsecured liquids and ingestibles accessible to residents in the memory care unit. Specifically, items such as shampoo, conditioner, mouthwash, liquid soap, and alcohol-based hand sanitizer were found unattended on bathroom counters and in showers. These items contained warning labels advising medical help if swallowed, posing a hazard to residents.

Nov 17, 2020Routine
Housekeeping And FurnishingsD 091

The facility failed to maintain a safe environment by leaving unsecured personal care items accessible to residents in the memory care unit. Specifically, items such as shampoo, conditioner, mouthwash, liquid soap, and alcohol-based hand sanitizer were found unattended on bathroom counters and in showers. These items posed a hazard as several contained warning labels regarding the dangers of accidental ingestion.

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References & Resources

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