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Nursing HomeMedicaid Top Rated

Birchwood Rehabilitation and Healthcare Center

Strong Medicare quality ratings; families often praise highly effective physical and occupational therapy programs. Still worth an in-person visit.

205 Birchwood Ave, Cranford, NJ 07016200 bedsLicensed & Active
5/5
Medicare
Inspection
Quality
Staffing
Google rating
4.0/5

based on 352 Google reviews

5
4
3
2
1
Birchwood Rehabilitation and Healthcare Center Nursing Home in Cranford, NJ — Street View
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What this means for your family

Birchwood offers a high-quality environment for physical rehabilitation, with many families reporting excellent progress for their loved ones. However, the facility experiences significant consistency issues during weekends and holidays; we strongly advise families to visit during off-hours and maintain active involvement in monitoring medication and personal care.

Google Reviews

Google Reviews

352 reviews on Google
Birchwood Rehabilitation and Healthcare Center receives high praise for its physical therapy team, clean facilities, and professional administrative leadership. However, several families have reported serious concerns regarding inconsistent nursing care, particularly on weekends, and issues with medication management and hygiene. While many visitors find the staff friendly and attentive, the facility's reputation is polarized by reports of neglect and communication failures.

Quality Themes

Tap a score for details
Food4.0Staff7.0Clean8.0Activities9.0Meds3.0Memory6.0Comms7.0Value5.0

Strengths

  • Highly effective physical and occupational therapy programs
  • Clean, modern, and well-maintained facility
  • Responsive and professional administrative leadership
  • Friendly and welcoming front-desk staff

Concerns

  • Understaffing and slow response times, especially on weekends (mentioned by 7 reviewers)
  • Medication errors or delays in administration (mentioned by 5 reviewers)
  • Inconsistent hygiene and failure to assist with basic personal care (mentioned by 6 reviewers)
  • Poor food quality and presentation (mentioned by 3 reviewers)

Rating Trends

Tap a year to see what changed

2343.92024(57)4.42025(73)4.42026(56)

Distribution · 186 analyzed

5
135
4
19
3
4
2
2
1
26
16 reviews posted between Jul 30, 2024Aug 2, 2024 · 14 were 5-star

How They Respond to Reviews

93%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1Given the facility's strong reputation for physical and occupational therapy, how do you integrate these services into a resident's daily routine to ensure they stay active?
  • 2I noticed your team is very active in responding to online feedback; how do you use that communication channel to address specific concerns about daily care or dining preferences?
  • 3With your current staffing levels, what is the standard process for ensuring residents receive timely assistance with personal hygiene and daily living tasks, especially during weekend shifts?
  • 4Could you walk me through your current protocols for medication administration to ensure accuracy and timely delivery for residents?
  • 5What steps is the facility taking to improve the quality and variety of the dining experience for residents?
  • 6How does your nursing team manage medical oversight and emergency response to ensure residents are well-monitored around the clock?

Personalized based on this facility's data


Key Review Excerpts

The therapists, RNs, CNAs and the rest of the staff were extremely caring, responsive and skilled. My mother’s room was roomy and pleasant.

Long-term resident's family · 2025★★★★★

The staff must be overworked. She was administered medication that was meant for the patient in the other bed, had poor service in cleaning her, the bedding and the room was soiled and dirty many times.

Friend of resident · 2025☆☆☆☆

I advise families to insist on immediate X-rays or hospital evaluations following any unwitnessed fall here.

Spouse of resident · 2026☆☆☆☆
Source: 352 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.37hrs
50%
Registered nurses for medical care
Total Nursing
3.50hrs
85%
All nurses + aides combined
Staff Turnover
25%
Lower is better (< 30% = good)
RN Turnover
35%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
5/ 5
Better Than Avg

13

measures

Worse Than Avg

3

measures

Mixed Results

1

measures

Long-Stay Residents
🚶

Residents whose walking got worse

↓ Lower is better
This Facility2.5%
Better than Avg
Here
2.5%
US
15.3%
NJ
9.1%
Union
13.0%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility3.6%
Better than Avg
Here
3.6%
US
14.4%
NJ
9.2%
Union
13.3%
😔

Residents with depression symptoms

↓ Lower is better
This Facility19.1%
Worse than Avg
Here
19.1%
US
12.1%
NJ
11.7%
Union
12.1%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility12.4%
Better than Avg
Here
12.4%
US
19.5%
NJ
18.9%
Union
18.5%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility22.4%
Worse than Avg
Here
22.4%
US
19.4%
NJ
15.7%
Union
18.0%
💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility98.8%
Better than Avg
Here
98.8%
US
93.4%
NJ
93.0%
Union
93.3%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility95.6%
Better than Avg
Here
95.6%
US
81.8%
NJ
78.7%
Union
81.2%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility89.3%
Better than Avg
Here
89.3%
US
79.8%
NJ
80.1%
Union
82.4%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility1.0%
Better than Avg
Here
1.0%
US
1.6%
NJ
1.2%
Union
2.0%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

4deficiencies
Well below state avg (8.5)
6 complaint-triggered

This facility has concerning patterns with families filing formal complaints triggering 6 of 39 deficiencies across recent inspections. Recurring issues span care planning and resident assessments, medication management, and food safety and handling. While all violations have been corrected according to provider reports, the repeated problems in core care areas like assessments and the need for family complaints suggest ongoing quality concerns worth investigating during a visit.

Dec 11, 2025Complaint
2
0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

Dec 11, 2025Routine
5
0293Potential for harm · WidespreadCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0351Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

0712Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

Have simulated fire drills held at unexpected times.

0550Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0700Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail.

Nov 14, 2024Complaint
1
0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

Aug 6, 2024Complaint
3
0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

Aug 6, 2024Routine
11
0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0281Potential for harm · WidespreadCorrected

Egress Deficiencies

Install proper backup exit lighting.

0353Potential for harm · WidespreadCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0363Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0761Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0918Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0698Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

0755Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0711Potential for harm · IsolatedCorrected

Nursing and Physician Services Deficiencies

Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit.

Aug 4, 2022Routine
17
0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0637Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Assess the resident when there is a significant change in condition

0695Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0755Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0291Potential for harm · PatternCorrected

Egress Deficiencies

Install emergency lighting that can last at least 1 1/2 hours.

0293Potential for harm · PatternCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0521Potential for harm · PatternCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0918Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0578Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0688Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0921Potential for harm · IsolatedCorrected

Environmental Deficiencies

Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.

0351Potential for harm · IsolatedCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

0912Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have power receptacles that are properly grounded.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Birchwood Rehabilitation and Healthcare Center

Organization Type

for profit

Chain Affiliation

Chain Name

Atlas Healthcare

Chain Size

29 facilities nationwide

Chain avg rating: 3.8/5 · Rank 10 of 28 (Best)

Ownership & Management

Owners

Cranford Holdco LLC

Owner · Organization

100%

Copper Nj Trust

Owner (parent company) · Organization

Gold Nj Trust

Owner (parent company) · Organization

Malt Family Trust

Owner (parent company) · Organization

Nj Mazel Parentco LLC

Owner (parent company) · Organization

Nj Noble Parentco LLC

Owner (parent company) · Organization

Sgs 2010 Family Trust

Owner (parent company) · Organization

Silver Nj Trust

Owner (parent company) · Organization

Tyh 2017 Trust

Owner (parent company) · Organization

Meisner, Robert

Owner (parent company)

Key personnel

Goldberger, ShlomoW-2 Managing EmployeeBak, PinchosOfficer / Director
Source: Medicare provider data

Contact

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References & Resources

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