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Assisted Living

Primrose Alzheimer's Living INC

Families consistently rate this highly — reviewers highlight compassionate and dedicated staff. Schedule a visit to confirm the fit.

2080 Guerneville Rd, Santa Rosa, CA 9540350 bedsLicensed & Active
Source: CA CCLD — view official record
Google rating
4.3/5

based on 12 Google reviews

5
4
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1

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What this means for your family

Primrose is highly regarded for its compassionate memory care and its ability to maintain the dignity of residents with dementia. While most families report life-extending benefits and a loving environment, you should note that there are older, unaddressed 1-star reviews, so it is worth asking the owner how they handle specific grievances.

Google Reviews

Google Reviews

12 reviews on Google
Families considering Primrose can expect a highly compassionate environment where staff members are frequently praised for their dedication and ability to preserve the dignity of residents. Reviewers specifically highlight the facility's success in improving the quality of life for those with dementia, though there are isolated instances of extreme dissatisfaction that lack specific detail.

Quality Themes

Tap a score for details
FoodN/AStaff10.0CleanN/AActivitiesN/AMedsN/AMemory10.0Comms9.0ValueN/A

Strengths

  • Compassionate and dedicated staff
  • High-quality dementia and memory care
  • Warm and supportive atmosphere
  • Efficient and transparent move-in process

Rating Trends

Tap a year to see what changed

2343.02017(4)5.02018(1)5.02020(2)5.02023(1)5.02024(2)5.02025(1)5.02026(1)

Distribution · 12 analyzed

5
10
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0
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1
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How They Respond to Reviews

17%response rate

This facility rarely responds to reviews.

Questions for Your Tour

  • 1It’s wonderful to see how much the staff is appreciated for their compassion; how do you foster that culture of care among the team members?
  • 2Since you specialize in high-quality memory care, what specific types of sensory or cognitive activities are available to keep residents engaged daily?
  • 3With a cozy community of 50 residents, how do you ensure each person receives personalized attention during their daily routine?
  • 4Could you walk us through your process for managing medical emergencies or sudden changes in a resident's health during the night?
  • 5We noticed the move-in process is described as very efficient; what can we expect in terms of support from your team during those first few weeks?
  • 6How does the facility handle any recent adjustments to care protocols to ensure the highest standards of safety and resident well-being?

Personalized based on this facility's data


Key Review Excerpts

Our family credits Primrose for both dramatically improving the quality of our Dad's life as his dementia progressed, and also extending his life by years.

Memory care family member · 2025★★★★★

Every single person who worked there was dedicated to their job and to the residents. They all showed compassion and provided the best care.

Memory care family member · 2024★★★★★

I was able to experience the respect, the reverence, the compassion, the personal touch, the care that the caregivers give each and every resident.

Long-term resident's family · 2023★★★★★
Source: 12 Google reviews

State Inspection History

State Inspections

Source: CA Community Care Licensing Division

8total
3deficiencies
2 Type A— immediate health risk
1 Type B— non-compliance
Apr 29, 2025Other
CleanReport

The facility underwent a Required - 1 Year visit on 04/29/2025. The inspection noted that the facility has sufficient supplies, complete resident and staff files, and proper safety measures in place. No deficiencies were cited during this inspection.

Apr 3, 2024Other

The facility underwent a Required 1 Year visit and was generally observed to be clean and orderly, with staff and safety equipment appearing functional. However, a deficiency was identified during the review of resident files regarding required annual medical assessments for residents with dementia. The facility must submit a Plan of Correction addressing this deficiency by 04/30/2024.

Type B87705(c)(5)

Five resident files lacked required annual medical assessments. This citation relates to the requirement for annual medical assessments and reappraisals for residents with dementia.

Apr 27, 2023Other
CleanReport

The facility underwent a Required 1-Year visit and was found to be clean and orderly across all inspected areas. The report notes that no deficiencies were cited during this inspection, although several documents (LIC308, LIC500, LIC610E, etc.) were requested for update and submission by 5/27/23.

Sep 1, 2022Complaint

The investigation substantiated the allegation that the facility failed to meet the needs of the resident. Two deficiencies were cited, both classified as Type A, indicating immediate personal rights risks. These relate to staff training on resident rights and the failure to document and communicate observed resident changes to medical personnel.

Type A7468.2

The facility failed to ensure that all resident rights are upheld. This requires ensuring all staff are trained in resident rights by an outside agency.

Type A87466

The facility failed to ensure that observed changes in residents are documented and brought to the attention of the physician and responsible person. This is an immediate personal rights and health and safety risk.

Mar 29, 2022Other
CleanReport

The inspection was a Required 1-Year review focused on Infection Control procedures. The facility was observed to be clean, orderly, and compliant with several safety and operational standards. No deficiencies were cited during this inspection.

Mar 23, 2022Other
CleanReport

The inspection was a case management review conducted to gather information regarding a resident incident. The Licensing Program Analyst reviewed the incident response with the Administrator, who committed to submitting requested documentation and conducting staff training. No deficiencies were cited during this visit.

Mar 18, 2022Complaint
CleanReport

The report details two separate complaint investigations conducted on 3/18/22. The first allegation regarding lack of supervision was deemed 'Unsubstantiated,' and the second allegation regarding failure to seek timely medical attention was found to be 'Unfounded.' No citations or deficiencies were issued in either investigation.

Jun 2, 2021Routine
CleanReport

The facility underwent an Annual inspection focused on Infection Control procedures. The report indicates that the facility was found to be clean, orderly, and compliant with required safety and operational standards. No deficiencies were cited during this inspection.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Primrose Alzheimer's Living INC

Administrator

WOTRING, JOHN J

Source: State licensing data

Contact

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References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

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