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Nursing HomeMedicaid Investigative

Laurel Bay Health & Rehabilitation Center

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

32 Laurel Avenue, Keansburg, NJ 07734123 bedsLicensed & Active
1/5
Medicare
Inspection
Quality
Staffing
Google rating
4.0/5

based on 66 Google reviews

5
4
3
2
1
Laurel Bay Health & Rehabilitation Center Nursing Home in Keansburg, NJ — Street View
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3/ 10
moderate Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (1/5 stars)
  • Above-median deficiencies (15 vs median 7)

Bottom 25% in NJ · Below recommended RN staffing · $15,873 in fines

Source: Medicare data

What this means for your family

Laurel Bay shows strong results for short-term physical rehabilitation, with many patients regaining mobility. However, families should exercise extreme caution regarding medication management and supervision, as multiple reports of serious safety lapses and poor communication persist. We recommend frequent, unannounced visits to monitor your loved one's care directly.

Google Reviews

Google Reviews

66 reviews on Google
Laurel Bay Health & Rehabilitation Center receives polarized feedback, with many families praising the physical therapy department and the dedication of the administrative team. However, significant concerns regarding patient safety, medication management, and communication persist, with multiple reports of falls, neglect, and poor responsiveness to family inquiries.

Quality Themes

Tap a score for details
Food3.0Staff7.0Clean8.0Activities6.0Meds2.0Memory2.0Comms4.0ValueN/A

Strengths

  • Effective physical and occupational therapy programs
  • Warm and attentive nursing staff
  • Clean and well-maintained facility
  • Accessible and hands-on administrative leadership

Concerns

  • Patient falls and lack of supervision (mentioned by 5 reviewers)
  • Medication errors and mismanagement (mentioned by 4 reviewers)
  • Poor communication and dishonesty with family members (mentioned by 3 reviewers)
  • Substandard food quality and nutrition (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

234'16(1)'18(4)'20(5)'22(4)'24(33)'26(2)

Distribution · 69 analyzed

5
49
4
4
3
1
2
1
1
14
10 reviews posted between Nov 12, 2024Nov 12, 2024 · 10 were 5-star

How They Respond to Reviews

100%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1I noticed your team is very active in responding to online feedback; how do you use that family input to improve daily operations?
  • 2Given the importance of safety, what specific protocols or monitoring systems do you have in place to prevent resident falls and ensure adequate supervision?
  • 3Could you walk me through your process for medication administration and how you ensure accuracy and clear communication with families regarding any changes?
  • 4Since therapy programs are a noted strength here, how do you integrate those services into a resident's daily routine to keep them engaged?
  • 5I see there have been some recent challenges regarding nutrition; what steps are you taking to improve the quality and variety of the dining experience for residents?
  • 6How does your leadership team maintain transparent communication with families, especially when it comes to updates on a loved one's health status or care plan?

Personalized based on this facility's data


Key Review Excerpts

I've been at Laurel Bay for 7 months and counting. So far I've gone from the wheelchair to the walker and now walking on my own. I went from oxygen dependent to just minimal use.

Rehab patient · 2024★★★★★

I was startled when the nurse came into room with an uncapped syringe & needle to administer an insulin injection. The room was crowded with visitors and I was surprised no one got a needle stick.

Family member · 2024★★★★

My loved one resided here for. Total of three months , she came in with very advanced dementia but other wise young (64) and healthy. She was on medications to help with some of her behaviors but rather than work with he

Memory care family member · 2020☆☆☆☆
Source: 66 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.42hrs
56%
Registered nurses for medical care
Total Nursing
3.33hrs
81%
All nurses + aides combined
Staff Turnover
29%
Lower is better (< 30% = good)
RN Turnover
0%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
3/ 5
Better Than Avg

7

measures

Worse Than Avg

10

measures

Long-Stay Residents
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility22.3%
Worse than Avg
Here
22.3%
US
15.4%
NJ
12.7%
Monmouth
9.0%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility7.1%
Better than Avg
Here
7.1%
US
19.4%
NJ
15.7%
Monmouth
13.5%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility19.7%
Worse than Avg
Here
19.7%
US
15.3%
NJ
9.1%
Monmouth
7.7%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility28.7%
Worse than Avg
Here
28.7%
US
19.5%
NJ
18.9%
Monmouth
17.3%
😔

Residents with depression symptoms

↓ Lower is better
This Facility2.9%
Better than Avg
Here
2.9%
US
12.1%
NJ
11.7%
Monmouth
13.5%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility14.8%
Worse than Avg
Here
14.8%
US
14.4%
NJ
9.2%
Monmouth
7.3%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility82.5%
Better than Avg
Here
82.5%
US
81.8%
NJ
78.7%
Monmouth
77.3%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility4.1%
Worse than Avg
Here
4.1%
US
1.6%
NJ
1.2%
Monmouth
0.9%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility77.2%
Worse than Avg
Here
77.2%
US
79.7%
NJ
80.1%
Monmouth
80.1%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

15deficiencies
1penalties
Well above state avg (8.5)
5 complaint-triggered
$15,873 in fines

Families have filed complaint reports resulting in recent deficiencies around accident prevention, care planning quality, and bladder/bowel care. The facility shows recurring issues across multiple surveys in fire safety systems, care planning and assessments, and infection control. While all deficiencies have correction dates, the pattern of repeated problems in core care areas and recent family complaints suggests ongoing quality concerns that warrant careful evaluation during any visit.

Jul 3, 2025Complaint
3
0689Immediate jeopardy · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0656Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

Jan 7, 2025Routine
23
0037Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish staff and initial training requirements.

0041Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Implement emergency and standby power systems.

0225Potential for harm · WidespreadCorrected

Egress Deficiencies

Have stairways and smokeproof enclosures used as exits that meet safety requirements.

0281Potential for harm · WidespreadCorrected

Egress Deficiencies

Install proper backup exit lighting.

0293Potential for harm · WidespreadCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0342Potential for harm · WidespreadCorrected

Smoke Deficiencies

Have a complete alarm system manually initiated and initiated by fire sprinkler system connection.

0355Potential for harm · WidespreadCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

0363Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0531Potential for harm · WidespreadCorrected

Services Deficiencies

Have elevators that firefighters can control in the event of a fire.

0741Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.

0917Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure electrical receptacles or cover plates have distinctive color or marking.

0918Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0919Potential for harm · WidespreadCorrected

Environmental Deficiencies

Make sure that a working call system is available in each resident's bathroom and bathing area.

0584Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0558Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0883Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Develop and implement policies and procedures for flu and pneumonia vaccinations.

Jan 7, 2025Complaint
1
0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

Jan 18, 2024Routine
3
0345Potential for harm · WidespreadCorrected

Smoke Deficiencies

Have approved installation, maintenance and testing program for fire alarm systems.

0644Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

0728Potential for harm · IsolatedCorrected

Nursing and Physician Services Deficiencies

Ensure that nurse aides who have worked more than 4 months, are trained and competent; and nurse aides who have worked less than 4 months are enrolled in appropriate training.

Jan 18, 2024Complaint
1
0580Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

Sep 7, 2021Routine
13
0341Potential for harm · PatternCorrected

Smoke Deficiencies

Install a fire alarm system that can be heard throughout the facility.

0353Potential for harm · PatternCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0521Potential for harm · PatternCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0531Potential for harm · PatternCorrected

Services Deficiencies

Have elevators that firefighters can control in the event of a fire.

0918Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0923Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have proper medical gas storage and administration areas.

0698Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

0291Potential for harm · IsolatedCorrected

Egress Deficiencies

Install emergency lighting that can last at least 1 1/2 hours.

0225Potential for harm · IsolatedCorrected

Egress Deficiencies

Have stairways and smokeproof enclosures used as exits that meet safety requirements.

0324Potential for harm · IsolatedCorrected

Smoke Deficiencies

Provide properly protected cooking facilities.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

Federal Penalties

Fine

Jul 3, 2025

$15,873

Ownership & Operations

Who Operates This Facility

Owner / Operator

Laurel Bay Health & Rehabilitation Center

Organization Type

for profit

Ownership & Management

Owners

Willinger, Joel

Owner

Key personnel

Willinger, JoelManaging Control - Governing BodyGreenberger, EricManagerWillinger, JoelTrustee of the SnfGreenberger, EricAdp of the SnfRaj, VinuthaAdp of the Snf
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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