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Nursing HomeMedicaid Investigative

Gateway Care Center

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

139 Grant Ave, Eatontown, NJ 07724178 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
4.2/5

based on 84 Google reviews

5
4
3
2
1
Gateway Care Center Nursing Home in Eatontown, NJ — Street View
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1/ 10
low Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Above-median deficiencies (8 vs median 7)

Top 25% in NJ · Meets national RN staffing standard · Best in THE ROSENBERG FAMILY chain · $27,641 in fines

Source: Medicare data

What this means for your family

This facility has a dedicated rehabilitation and nursing team that many families highly recommend for recovery. However, given the recurring reports of cleanliness issues and inconsistent administrative communication, we strongly advise you to visit during off-hours to observe the environment firsthand and ask specifically about their current protocols for facility maintenance and staff-to-patient ratios.

Google Reviews

Google Reviews

84 reviews on Google
Gateway Care Center (also known as Shore Pointe Care Center) receives highly polarized feedback, with many families praising the compassionate nursing staff and effective rehabilitation services. However, significant concerns persist regarding facility cleanliness, food quality, and administrative responsiveness, with some reviewers reporting serious neglect and safety issues. Families should be aware of the inconsistent experiences and potential staffing turnover that impact the quality of care.

Quality Themes

Tap a score for details
Food4.0Staff7.0Clean5.0Activities8.0MedsN/AMemory5.0Comms5.0ValueN/A

Strengths

  • Compassionate and attentive nursing staff
  • Effective rehabilitation and therapy services
  • Clean and well-organized facility environment
  • Proactive and involved administrative leadership

Concerns

  • Facility cleanliness and hygiene standards (mentioned by 4 reviewers)
  • Poor food quality and temperature (mentioned by 3 reviewers)
  • Staff turnover and inconsistent communication (mentioned by 2 reviewers)
  • Slow response times for basic resident needs (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

234'13(1)'17(2)'19(14)'21(5)'23(5)'25(17)'26(14)

Distribution · 84 analyzed

5
64
4
6
3
1
2
3
1
10
10 reviews posted between Nov 26, 2024Nov 30, 2024 · 10 were 5-star

How They Respond to Reviews

100%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1I noticed your administrative leadership is very proactive in responding to feedback; how does the management team involve families in the care planning process?
  • 2With such a high staffing rating, how do you ensure that the nursing team can maintain consistent communication with family members regarding daily updates?
  • 3Could you tell me more about the dining experience, specifically how you ensure meals are served at the right temperature and meet different dietary needs?
  • 4What specific protocols are in place to ensure the facility maintains the highest standards of cleanliness and hygiene in the resident rooms?
  • 5How does the therapy and rehabilitation team work with residents to help them regain independence after a hospital stay?
  • 6What kind of daily activities or social outings are organized to keep residents engaged and connected with one another?

Personalized based on this facility's data


Key Review Excerpts

The staff are kind, patient, and knowledgeable. They interact with all of the patients using their names and paying attention to them. The facility is kept clean and organized.

Long-term resident's family · 2025★★★★

The food needs better quality. The personnel is attentive to my calls and needs for my mom. Everyone interacts with each other and they get the job done !

Rehab patient's family · 2025★★★★★

The only situation I have a concern with is that there is a constant turnover of personnel. Of course, this is a major issue in health care today and it all come

Long-term resident's family · 2025★★★★
Source: 84 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.80hrs
OK
Registered nurses for medical care
Total Nursing
3.30hrs
81%
All nurses + aides combined
Staff Turnover
36%
Lower is better (< 30% = good)
RN Turnover
22%
Lower is better (< 30% = good)

Total nursing hours are below minimum, though RN coverage is adequate. This may mean fewer aides for daily tasks like bathing and mobility.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
5/ 5
Better Than Avg

10

measures

Worse Than Avg

4

measures

Mixed Results

3

measures

Long-Stay Residents
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility23.1%
Worse than Avg
Here
23.1%
US
19.4%
NJ
15.7%
Monmouth
13.0%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility7.5%
Better than Avg
Here
7.5%
US
15.3%
NJ
9.1%
Monmouth
8.1%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility9.4%
Mixed vs Avgs
Here
9.4%
US
14.4%
NJ
9.2%
Monmouth
7.5%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility11.5%
Mixed vs Avgs
Here
11.5%
US
15.4%
NJ
12.7%
Monmouth
9.3%
🩹

Residents with pressure sores (bedsores)

↓ Lower is better
This Facility3.0%
Better than Avg
Here
3.0%
US
4.9%
NJ
5.7%
Monmouth
5.4%
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility98.0%
Better than Avg
Here
98.0%
US
95.5%
NJ
97.2%
Monmouth
96.1%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility29.7%
Worse than Avg
Here
29.7%
US
81.8%
NJ
78.7%
Monmouth
78.9%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility66.7%
Worse than Avg
Here
66.7%
US
79.7%
NJ
80.1%
Monmouth
80.4%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.0%
Better than Avg
Here
0.0%
US
1.6%
NJ
1.2%
Monmouth
1.0%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

9deficiencies
1penalties
Above state avg (8.5)
6 complaint-triggered
$27,641 in fines

Gateway Care Center has concerning patterns of complaints filed by families, with 6 deficiencies triggered by family reports involving accident prevention, living environment, pest control, daily care assistance, wound care, and treatment quality. The facility shows recurring problems across fire safety, living environment quality, and care planning that persist across multiple surveys from 2022 to 2025, though all deficiencies have been officially corrected by the provider.

Nov 17, 2025Complaint
1
0689Immediate jeopardy · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

Jan 9, 2025Routine
16
0692Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide enough food/fluids to maintain a resident's health.

0271Potential for harm · WidespreadCorrected

Egress Deficiencies

Have exits that are accessible at all times.

0353Potential for harm · WidespreadCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0372Potential for harm · WidespreadCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

0374Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install smoke barrier doors that can resist smoke for at least 20 minutes.

0761Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0914Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.

0918Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0803Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident.

0882Potential for harm · WidespreadCorrected

Infection Control Deficiencies

Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home.

0759Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure medication error rates are not 5 percent or greater.

0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0607Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Develop and implement policies and procedures to prevent abuse, neglect, and theft.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0836Minimal · WidespreadCorrected

Administration Deficiencies

Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards.

Sep 29, 2023Routine
8
0324Potential for harm · WidespreadCorrected

Smoke Deficiencies

Provide properly protected cooking facilities.

0345Potential for harm · WidespreadCorrected

Smoke Deficiencies

Have approved installation, maintenance and testing program for fire alarm systems.

0353Potential for harm · WidespreadCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0363Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0372Potential for harm · WidespreadCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0658Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0698Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

Sep 29, 2023Complaint
5
0584Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0925Potential for harm · PatternCorrected

Environmental Deficiencies

Make sure there is a pest control program to prevent/deal with mice, insects, or other pests.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

May 26, 2022Routine
13
0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0291Potential for harm · PatternCorrected

Egress Deficiencies

Install emergency lighting that can last at least 1 1/2 hours.

0293Potential for harm · PatternCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0351Potential for harm · PatternCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

0558Potential for harm · PatternCorrected

Resident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

0374Potential for harm · IsolatedCorrected

Smoke Deficiencies

Install smoke barrier doors that can resist smoke for at least 20 minutes.

0521Potential for harm · IsolatedCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0550Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0577Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Allow residents to easily view the nursing home's survey results and communicate with advocate agencies.

0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0688Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason.

Federal Penalties

Fine

Jan 9, 2025

$27,641

Ownership & Operations

Who Operates This Facility

Owner / Operator

Gateway Care Center

Organization Type

for profit

Chain Affiliation

Chain Name

The Rosenberg Family

Chain Size

14 facilities nationwide

Chain avg rating: 2.7/5 · Rank 2 of 9 (Best)

Ownership & Management

Owners

Gateway Care Center, LLC

Owner · Organization

Rosenberg, Jonathan

Owner

Key personnel

Gateway Eatontown Associates LLC5% or Greater Mortgage InterestGateway Eatontown Associates LLC5% or Greater Security InterestStern, SamuelOfficer / DirectorAbboud, WalidManagerCapuano, MichaelManager
Source: Medicare provider data

Contact

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References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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