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Nursing HomeMedicaid Investigative

Willows Center

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

723 Summers Street, Parkersburg, WV 2610197 bedsLicensed & Active
1/5
Medicare
Inspection
Quality
Staffing
Google rating
3.8/5

based on 67 Google reviews

5
4
3
2
1
Willows Center Nursing Home in Parkersburg, WV — Street View
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6/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (1/5 stars)
  • Low staffing rating (1/5 stars)
  • Above-median deficiencies (35 vs median 12)
  • High staff turnover (53%)
  • High RN turnover (71%)

Bottom 25% in WV · Below recommended RN staffing · Worst in GENESIS HEALTHCARE chain · No penalties on record

Source: Medicare data

What this means for your family

While the facility is frequently praised for its physical therapy and administrative responsiveness, the recurring reports of neglect and slow response times are critical red flags. We strongly advise families to conduct unannounced visits during off-hours and weekends to verify the level of care, as these are the times when most complaints occur.

Google Reviews

Google Reviews

67 reviews on Google
Willows Center receives highly polarized reviews, with many families praising the facility for attentive nursing care and effective rehabilitation services, while others report severe incidents of neglect and poor hygiene. Recurring complaints highlight significant issues with call light response times, staff professionalism, and basic patient care such as hygiene and medication management. Families considering this facility should be aware of the stark contrast between positive experiences and reports of systemic neglect.

Quality Themes

Tap a score for details
Food6.0Staff5.0Clean5.0Activities8.0Meds2.0MemoryN/AComms6.0Value3.0

Strengths

  • Effective physical and occupational therapy
  • Responsive administrative leadership
  • Friendly and compassionate nursing staff
  • Clean and well-maintained facility

Concerns

  • Slow or non-existent response to call lights (mentioned by 6 reviewers)
  • Poor hygiene and lack of basic patient care (soiled linens/diapers) (mentioned by 6 reviewers)
  • Staff unprofessionalism, including sleeping or using phones on duty (mentioned by 3 reviewers)
  • Medication management and medical errors (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

234'17(2)'20(5)'22(8)'24(6)'26(7)

Distribution · 68 analyzed

5
41
4
8
3
0
2
2
1
17

How They Respond to Reviews

77%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1Given the current staffing levels, what specific protocols are in place to ensure call lights are answered promptly and residents' hygiene needs are met in a timely manner?
  • 2I noticed the facility is active in responding to online feedback; how does that communication loop help you improve daily care standards and address family concerns?
  • 3Could you walk me through your medication management process to ensure accuracy and safety for residents, especially during shift changes?
  • 4What steps are being taken to improve the facility's recent CMS health inspection and staffing ratings to ensure a higher quality of care?
  • 5While the physical and occupational therapy programs are highly regarded, how do you ensure that same level of attention and professionalism is maintained by the nursing staff throughout the night and on weekends?
  • 6What does a typical daily schedule look like for a resident here, and how do you encourage social engagement beyond the clinical care routines?

Personalized based on this facility's data


Key Review Excerpts

The facility is the cleanest nursing home I have ever seen. During this Covid 19 pandemic the director Mr McBee has had weekly conference calls with the residents families keeping us updated.

Long-term resident's family · 2020★★★★★

Willows literally saved my life when I came here all I wanted to do was curle up and die and they got me up and moving around physical therapy occupational therapy and it was great.

Rehab patient · 2023★★★★★

I have been there at 6:30 in the morning and found their techs asleep in a corner or sitting on their cell phones while residence lights were on. I personally have had to assist my brother when I go in because we waited 45 minutes for a tech to come in.

Family member · 2023★★☆☆☆
Source: 67 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.70hrs
93%
Registered nurses for medical care
Total Nursing
3.52hrs
86%
All nurses + aides combined
Staff Turnover
53%
Lower is better (< 30% = good)
RN Turnover
62%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
2/ 5
Better Than Avg

4

measures

Worse Than Avg

12

measures

Mixed Results

1

measures

Long-Stay Residents
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility85.1%
Worse than Avg
Here
85.1%
US
95.5%
WV
97.6%
Wood
94.9%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility23.4%
Worse than Avg
Here
23.4%
US
15.3%
WV
17.2%
Wood
12.3%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility21.6%
Worse than Avg
Here
21.6%
US
14.4%
WV
15.6%
Wood
11.7%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility6.5%
Better than Avg
Here
6.5%
US
15.4%
WV
14.0%
Wood
9.5%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility27.1%
Worse than Avg
Here
27.1%
US
19.5%
WV
27.0%
Wood
24.8%
😔

Residents with depression symptoms

↓ Lower is better
This Facility12.5%
Worse than Avg
Here
12.5%
US
12.1%
WV
7.2%
Wood
11.1%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility74.8%
Worse than Avg
Here
74.8%
US
81.8%
WV
78.4%
Wood
80.1%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility73.8%
Worse than Avg
Here
73.8%
US
79.7%
WV
79.4%
Wood
80.6%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.7%
Better than Avg
Here
0.7%
US
1.6%
WV
1.0%
Wood
1.5%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

27deficiencies
Well above state avg (13.8)
20 complaint-triggered

Willows Center has a concerning pattern of repeated deficiencies across multiple areas, with families filing complaints that triggered additional investigations. The facility struggles most with fire safety systems, resident rights protections, and food safety issues. Problems with sprinkler systems, smoke barriers, and electrical equipment have persisted across multiple surveys from 2021-2024. Recent complaint investigations found issues with abuse reporting procedures, wound care, and meal quality, suggesting ongoing care quality concerns that families should carefully evaluate before placement.

Mar 10, 2026Complaint
1
0584Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Dec 22, 2025Routine
21
0814Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Dispose of garbage and refuse properly.

0372Potential for harm · WidespreadCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

0656Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0684Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0698Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

0761Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0806Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Ensure each resident receives and the facility provides food that accommodates resident allergies, intolerances, and preferences, as well as appealing options.

0842Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0868Potential for harm · PatternCorrected

Administration Deficiencies

Have the Quality Assessment and Assurance group have the required members and meet at least quarterly

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0550Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0582Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0644Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0685Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Assist a resident in gaining access to vision and hearing services.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0849Potential for harm · IsolatedCorrected

Administration Deficiencies

Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.

0211Minimal · WidespreadCorrected

Egress Deficiencies

Keep aisles, corridors, and exits free of obstruction in case of emergency.

0291Minimal · WidespreadCorrected

Egress Deficiencies

Install emergency lighting that can last at least 1 1/2 hours.

0923Minimal · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have proper medical gas storage and administration areas.

Dec 22, 2025Complaint
6
0609Potential for harm · PatternCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0610Potential for harm · PatternCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Respond appropriately to all alleged violations.

0677Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0812Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0804Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Ensure food and drink is palatable, attractive, and at a safe and appetizing temperature.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

Oct 30, 2025Complaint
3
0580Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

0585Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to voice grievances without discrimination or reprisal and the facility must establish a grievance policy and make prompt efforts to resolve grievances.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

Feb 8, 2024Routine
29
0353Potential for harm · WidespreadCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0921Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure that testing and maintenance of electrical equipment is performed.

0553Potential for harm · PatternCorrected

Resident Rights Deficiencies

Allow resident to participate in the development and implementation of his or her person-centered plan of care.

0584Potential for harm · PatternCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0689Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0725Potential for harm · PatternCorrected

Nursing and Physician Services Deficiencies

Provide enough nursing staff every day to meet the needs of every resident; and have a licensed nurse in charge on each shift.

0730Potential for harm · PatternCorrected

Nursing and Physician Services Deficiencies

Observe each nurse aide's job performance and give regular training.

0732Potential for harm · PatternCorrected

Nursing and Physician Services Deficiencies

Post nurse staffing information every day.

0761Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0804Potential for harm · PatternCorrected

Nutrition and Dietary Deficiencies

Ensure food and drink is palatable, attractive, and at a safe and appetizing temperature.

0908Potential for harm · PatternCorrected

Environmental Deficiencies

Keep all essential equipment working safely.

0550Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

0565Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to organize and participate in resident/family groups in the facility.

0583Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Keep residents' personal and medical records private and confidential.

0585Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to voice grievances without discrimination or reprisal and the facility must establish a grievance policy and make prompt efforts to resolve grievances.

0623Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Provide timely notification to the resident, and if applicable to the resident representative and ombudsman, before transfer or discharge, including appeal rights.

0625Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Notify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave.

0644Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.

0655Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Create and put into place a plan for meeting the resident's most immediate needs within 48 hours of being admitted

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0758Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0883Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Develop and implement policies and procedures for flu and pneumonia vaccinations.

0351Minimal · WidespreadCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

Dec 19, 2023Complaint
6
0680Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Ensure the activities program is directed by a qualified professional.

0684Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0690Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0609Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

0558Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Willows Center

Organization Type

for profit

Chain Affiliation

Chain Name

Genesis Healthcare

Chain Size

187 facilities nationwide

Chain avg rating: 2.4/5 · Rank 136 of 188 (Worst)

Ownership & Management

Owners

Genesis Wv Holdings LLC

Owner · Organization

100%

Genesis Healthcare LLC

Owner (parent company) · Organization

Genesis Operations LLC

Owner (parent company) · Organization

Key personnel

Berg, MichaelOfficer / DirectorBridgeford, LauraOfficer / DirectorMendelson, AviOfficer / DirectorIngram, PatriciaManagerGenesis Operations LLCAdp of the Snf
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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