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Nursing HomeMedicaid

Nu Roc Health and Rehabilitation Ctr

Strong Medicare quality ratings; families often praise home-like, clean environment. Still worth an in-person visit.

3576a Nu Roc Ln, Laona, WI 5454150 bedsLicensed & Active
4/5
Medicare
Inspection
Quality
Staffing
Google rating
3.3/5

based on 18 Google reviews

5
4
3
2
1
Nu Roc Health and Rehabilitation Ctr Nursing Home in Laona, WI — Street View
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What this means for your family

Nu Roc is highly regarded for its home-like atmosphere and attentive nursing staff, particularly for families coordinating care from a distance. However, because there are historical reports of serious interpersonal conflicts, we recommend scheduling an in-person tour to observe staff-resident interactions firsthand and asking specifically about their conflict resolution policies.

Google Reviews

Google Reviews

18 reviews on Google
Nu Roc Health and Rehabilitation CTR receives polarized feedback, with many families praising the home-like environment and compassionate nursing staff. However, there are significant concerns regarding past administrative incidents and a lack of consistent communication for some families. Prospective families should weigh the positive reports of clean, well-maintained facilities against the serious, albeit older, allegations of poor patient treatment.

Quality Themes

Tap a score for details
Food10.0Staff8.0Clean9.0Activities9.0MedsN/AMemoryN/AComms7.0ValueN/A

Strengths

  • Home-like, clean environment
  • Compassionate and attentive nursing staff
  • Effective support for long-distance family coordination
  • Engaging activities and resident support

Concerns

  • Allegations of poor patient care and staff hostility (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

2341.62017(5)5.02018(1)3.42022(5)5.02023(1)4.02024(6)5.02025(1)1.02026(1)

Distribution · 20 analyzed

5
9
4
3
3
0
2
0
1
8

How They Respond to Reviews

39%response rate

This facility responds to some reviews.

Questions for Your Tour

  • 1We've heard wonderful things about how clean and home-like the environment is here; could you show us some of the common areas where residents relax?
  • 2Since we live a bit far away, could you tell us more about how the team coordinates with long-distance family members to keep us updated on our loved one?
  • 3What specific steps is the facility taking to increase the number of staff members available for direct resident care during the day and night shifts?
  • 4How does the nursing team handle medical emergencies or sudden changes in a resident's health after regular business hours?
  • 5What kind of engaging daily activities or social programs do you have planned to help residents stay active and connected with each other?
  • 6We want to ensure our loved one feels respected and well-cared for; how do you train your staff to maintain a positive and compassionate atmosphere for all residents?

Personalized based on this facility's data


Key Review Excerpts

The food is presented neatly, and it always looks and smells delicious. (Never had a food complaint from my uncle.) The building and grounds are kept up very well.

Long-term resident's family · 2024★★★★★

The nurses and social service were so very helpful as I lived in California. They helped me with phone calls and setting up FaceTime visits.

Long-term resident's family · 2024★★★★

The activities were phenomenal and really enjoyed working with Stephanie and Samantha. Learned a lot about the Northwoods with the older residents.

Rehab patient · 2024★★★★
Source: 18 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.61hrs
81%
Registered nurses for medical care
Total Nursing
3.16hrs
77%
All nurses + aides combined
Staff Turnover
74%
Lower is better (< 30% = good)
RN Turnover
73%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

6

measures

Worse Than Avg

7

measures

Mixed Results

4

measures

Long-Stay Residents
💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility70.1%
Worse than Avg
Here
70.1%
US
93.4%
WI
95.6%
💉

Residents vaccinated for the flu

↑ Higher is better
This Facility80.6%
Worse than Avg
Here
80.6%
US
95.5%
WI
95.0%
😔

Residents with depression symptoms

↓ Lower is better
This Facility1.6%
Better than Avg
Here
1.6%
US
12.1%
WI
5.2%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💊

Residents on antipsychotic medication

↓ Lower is better
This Facility23.7%
Worse than Avg
Here
23.7%
US
15.5%
WI
15.9%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility15.3%
Better than Avg
Here
15.3%
US
15.3%
WI
19.9%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility12.4%
Better than Avg
Here
12.4%
US
14.4%
WI
16.7%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility23.1%
Worse than Avg
Here
23.1%
US
79.8%
WI
82.2%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility30.5%
Worse than Avg
Here
30.5%
US
81.8%
WI
86.6%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility1.8%
Worse than Avg
Here
1.8%
US
1.6%
WI
1.3%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

7deficiencies
Near state avg (9.8)
2 complaint-triggered

Nu Roc Health and Rehabilitation has recurring operational challenges, with families filing complaint reports about privacy violations and failure to notify families of resident injuries or health changes. The facility shows persistent issues with emergency preparedness, fire safety systems, and infection control across multiple inspections. While all deficiencies have correction dates, the pattern of repeat violations in safety and emergency preparedness areas warrants careful consideration.

Feb 11, 2026Complaint
1
0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

Jun 18, 2025Routine
11
0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0020Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish policies and procedures including evacuation.

0036Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish emergency prep training and testing.

0712Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

Have simulated fire drills held at unexpected times.

0355Potential for harm · PatternCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

0755Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0645Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

PASARR screening for Mental disorders or Intellectual Disabilities

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0353Potential for harm · IsolatedCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0851Minimal · WidespreadCorrected

Administration Deficiencies

Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.

May 15, 2024Routine
7
0851Potential for harm · WidespreadResolved (past non-compliance)

Administration Deficiencies

Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.

0025Potential for harm · WidespreadCorrected

Emergency Preparedness Deficiencies

Create arrangements with other facilities to receive patients.

0761Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0918Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0353Potential for harm · PatternCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0699Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care or services that was trauma informed and/or culturally competent.

Feb 8, 2024Complaint
1
0583Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Keep residents' personal and medical records private and confidential.

Feb 28, 2023Routine
6
0812Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0656Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0551Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Give the resident's representative the ability to exercise the resident's rights.

0552Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Ensure that residents are fully informed and understand their health status, care and treatments.

0645Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

PASARR screening for Mental disorders or Intellectual Disabilities

0825Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide or get specialized rehabilitative services as required for a resident.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Nu Roc Health and Rehabilitation Ctr

Organization Type

for profit

Chain Affiliation

Chain Name

Champion Care

Chain Size

21 facilities nationwide

Chain avg rating: 2.1/5 · Rank 1 of 20 (Best)

Ownership & Management

Owners

Nu Roc Holdings LLC

Owner · Organization

100%

Ruvel, Menachem

Owner (parent company)

25%

Weinberg, Yisroel

Owner (parent company)

25%

Key personnel

Ruvel, MenachemOfficer / DirectorWeinberg, YisroelOfficer / DirectorChampion Care LLCManagerRuvel, MenachemManagerWeinberg, YisroelManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

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