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Nursing HomeMedicaid Investigative

Norview Heights Rehabilitation and Nursing

Below-average Medicare ratings — review the inspection history and ask the administrator about recent corrections before visiting.

827 Norview Avenue, Fairmont Park · Norfolk, VA 2350960 bedsLicensed & Active
2/5
Medicare
Inspection
Quality
Staffing
Google rating
4.6/5

based on 84 Google reviews

5
4
3
2
1
Norview Heights Rehabilitation and Nursing Nursing Home in Norfolk, VA — Street View
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5/ 10
high Risk

Quality Concerns Identified

Medicare inspection and quality data reveal areas that families should carefully evaluate before choosing this facility.

  • Low overall rating (2/5 stars)
  • Low staffing rating (1/5 stars)
  • High staff turnover (65%)
  • High RN turnover (80%)

Below average in VA · Below recommended RN staffing · Best in EASTERN HEALTHCARE GROUP chain · No penalties on record

Source: Medicare data

What this means for your family

The facility has seen significant positive changes under recent management, particularly regarding activities and general atmosphere. However, families should be vigilant about personal belongings and monitor hygiene standards closely, as recent reports indicate lapses in these areas.

Google Reviews

Google Reviews

84 reviews on Google
Norview Heights has received a significant influx of positive reviews in recent years, with many families praising the new management team for creating a more welcoming and attentive environment. While many visitors highlight the friendly staff and improved atmosphere, there are critical reports regarding lapses in basic care, such as hygiene issues, lost personal property, and slow response times to urgent needs.

Quality Themes

Tap a score for details
Food6.0Staff8.0Clean7.0Activities9.0MedsN/AMemoryN/AComms7.0ValueN/A

Strengths

  • Warm, welcoming atmosphere
  • Professional and attentive leadership
  • Engaging activities program
  • Clean and well-maintained facility

Concerns

  • Poor hygiene and neglect of basic resident needs (mentioned by 2 reviewers)
  • Loss of resident personal property (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

2344.72021(11)5.02022(1)2.52023(2)4.92024(9)4.92025(28)4.52026(20)

Distribution · 71 analyzed

5
63
4
2
3
0
2
2
1
4
14 reviews posted between Apr 16, 2026Apr 16, 2026 · 14 were 5-star
10 reviews posted between May 5, 2021May 7, 2021 · 10 were 5-star

How They Respond to Reviews

97%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1Given the current staffing levels, what specific protocols do you have in place to ensure consistent, daily hygiene and personal care for every resident?
  • 2I noticed some positive engagement in your activity programs; could you walk me through a typical week of events and how you encourage residents to participate?
  • 3What security measures or inventory systems do you use to ensure that residents' personal belongings and clothing are tracked and protected?
  • 4With your leadership team being described as very attentive, how do you personally oversee the quality of care on the floor to ensure that resident needs are met promptly?
  • 5How does your nursing team coordinate with local hospitals or emergency services if a resident experiences a sudden change in health status?
  • 6I see you actively engage with families online; how do you maintain that open line of communication with families regarding their loved one's daily well-being?

Personalized based on this facility's data


Key Review Excerpts

The environment is exceptionally clean, the staff are attentive and professional, and nursing and physician support is readily available when needed.

Paramedic/Visitor · 2025★★★★★

Lisa in Activities has been a big change to Norview, my family and I are so thankful for her and changes that she has made. It's amazing how every time I talk to or see my mother in law, she is excited about the activities that are presented on the calendar.

Family member · 2025★★★★★

My mothers care was amazing. The staff was attentive and catered to her every need. Sadly she passed, but the administrator was comforting and guided my family and me through the difficult time.

Family member · 2025★★★★★
Source: 84 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.47hrs
63%
Registered nurses for medical care
Total Nursing
3.18hrs
77%
All nurses + aides combined
Staff Turnover
65%
Lower is better (< 30% = good)
RN Turnover
50%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

11

measures

Worse Than Avg

3

measures

Mixed Results

3

measures

Long-Stay Residents
😔

Residents with depression symptoms

↓ Lower is better
This Facility43.8%
Worse than Avg
Here
43.8%
US
12.1%
VA
16.9%
Norfolk city
12.9%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility97.3%
Better than Avg
Here
97.3%
US
93.4%
VA
91.0%
Norfolk city
79.3%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility6.4%
Better than Avg
Here
6.4%
US
15.5%
VA
14.2%
Norfolk city
16.3%
⚖️

Residents who lost too much weight

↓ Lower is better
This Facility1.2%
Better than Avg
Here
1.2%
US
5.3%
VA
5.6%
Norfolk city
7.7%
🚶

Residents whose walking got worse

↓ Lower is better
This Facility20.9%
Worse than Avg
Here
20.9%
US
15.3%
VA
16.4%
Norfolk city
15.8%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility9.7%
Better than Avg
Here
9.7%
US
14.4%
VA
15.3%
Norfolk city
15.1%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility66.2%
Mixed vs Avgs
Here
66.2%
US
81.8%
VA
73.9%
Norfolk city
61.3%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility75.8%
Mixed vs Avgs
Here
75.8%
US
79.8%
VA
73.6%
Norfolk city
70.0%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.6%
Better than Avg
Here
0.6%
US
1.6%
VA
1.2%
Norfolk city
1.8%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

11deficiencies
Near state avg (14.5)
5 complaint-triggered

Norview Heights has concerning recurring deficiencies across five surveys spanning six years, with families filing complaints that triggered inspections in 2023 and 2024. The facility consistently struggles with medication management, resident rights and communication, and quality of care issues including accident prevention and treatment according to care plans. While all violations show correction dates, the persistent pattern of similar problems across multiple surveys—particularly recurring medication labeling issues and failure to properly inform families of resident status changes—suggests ongoing operational challenges that warrant careful consideration during your visit.

Jul 17, 2024Complaint
1
0550Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.

Oct 12, 2023Complaint
4
0580Potential for harm · PatternCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

0684Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0760Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure that residents are free from significant medication errors.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

Oct 28, 2021Routine
20
0658Potential for harm · PatternCorrected

Resident Assessment and Care Planning Deficiencies

Ensure services provided by the nursing facility meet professional standards of quality.

0686Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

0345Potential for harm · PatternCorrected

Smoke Deficiencies

Have approved installation, maintenance and testing program for fire alarm systems.

0353Potential for harm · PatternCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0761Potential for harm · PatternCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0918Potential for harm · PatternCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have generator or other power source capable of supplying service within 10 seconds.

0552Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Ensure that residents are fully informed and understand their health status, care and treatments.

0582Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.

0625Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Notify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0698Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0921Potential for harm · IsolatedCorrected

Environmental Deficiencies

Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public.

0712Potential for harm · IsolatedCorrected

Miscellaneous Deficiencies

Have simulated fire drills held at unexpected times.

0921Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure that testing and maintenance of electrical equipment is performed.

0926Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure that personnel concerned with handling of medical gases and cylinders are trained on the risk.

0036Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish emergency prep training and testing.

0037Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish staff and initial training requirements.

Aug 22, 2019Routine
23
0580Potential for harm · PatternCorrected

Resident Rights Deficiencies

Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.

0622Potential for harm · PatternCorrected

Resident Rights Deficiencies

Not transfer or discharge a resident without an adequate reason; and must provide documentation and convey specific information when a resident is transferred or discharged.

0677Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0761Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0638Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Assure that each resident’s assessment is updated at least once every 3 months.

0655Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Create and put into place a plan for meeting the resident's most immediate needs within 48 hours of being admitted

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0660Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Plan the resident's discharge to meet the resident's goals and needs.

0687Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate foot care.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0691Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate colostomy, urostomy, or ileostomy care/services for a resident who requires such services.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0755Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0758Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Implement gradual dose reductions(GDR) and non-pharmacological interventions, unless contraindicated, prior to initiating or instead of continuing psychotropic medication; and PRN orders for psychotropic medications are only used when the medication is necessary and PRN use is limited.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0222Potential for harm · IsolatedCorrected

Egress Deficiencies

Add doors in an exit area that do not require the use of a key from the exit side unless in case of special locking arrangements.

0355Potential for harm · IsolatedCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

0741Potential for harm · IsolatedCorrected

Miscellaneous Deficiencies

Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.

0919Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Meet requirements for the use of electrical equipment.

0920Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure proper usage of power strips and extension cords.

May 17, 2018Routine
27
0689Actual harm · IsolatedResolved (past non-compliance)

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0814Potential for harm · WidespreadCorrected

Nutrition and Dietary Deficiencies

Dispose of garbage and refuse properly.

0521Potential for harm · WidespreadCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0914Potential for harm · WidespreadCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing.

0623Potential for harm · PatternCorrected

Resident Rights Deficiencies

Provide timely notification to the resident, and if applicable to the resident representative and ombudsman, before transfer or discharge, including appeal rights.

0625Potential for harm · PatternCorrected

Resident Rights Deficiencies

Notify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave.

0757Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure each resident’s drug regimen must be free from unnecessary drugs.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0687Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate foot care.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0698Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate dialysis care/services for a resident who requires such services.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0919Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Meet requirements for the use of electrical equipment.

0920Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure proper usage of power strips and extension cords.

0923Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Have proper medical gas storage and administration areas.

0004Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Develop and maintain an Emergency Preparedness Program (EP).

0007Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Address patient/client population and determine types of services needed.

0015Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Address subsistence needs for staff and patients.

0018Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish procedures for tracking staff and patients during an emergency.

0022Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish policies and procedures for sheltering.

0024Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish policies and procedures for volunteers.

0026Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish roles under a Waiver declared by secretary.

0035Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Provide family notifications of emergency plan.

0036Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish emergency prep training and testing.

0037Minimal · WidespreadCorrected

Emergency Preparedness Deficiencies

Establish staff and initial training requirements.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Norview Heights Rehabilitation and Nursing

Organization Type

for profit

Chain Affiliation

Chain Name

Eastern Healthcare Group

Chain Size

18 facilities nationwide

Chain avg rating: 1.3/5 · Rank 4 of 17 (Best)

Ownership & Management

Owners

Va Snf Operations Holdings LLC

Owner · Organization

100%

Jj United Tr

Owner (parent company) · Organization

50%

Key personnel

Marshall-Hodges, KelliW-2 Managing EmployeeShapiro, AkivaOfficer / Director
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

EveryPlace is a research directory. Facility information is compiled from public sources — Medicare.gov, state licensing portals, Google Places, and publicly available street-level imagery. Listings do not constitute endorsement, recommendation, or advertisement, and we do not accept payment for placement. Families should verify all details directly with the facility and the original sources linked above before making any care decisions. See our Research Policy for our editorial standards, correction process, and image-removal policy.

Safer Alternatives Nearby

Based on current clinical data, we identified 6 nearby facilities within 10 miles that may offer a stronger care environment. We encourage families to compare options carefully.

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