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Nursing HomeMedicaid

Friendship Health and Rehab Center

Strong Medicare quality ratings; families often praise welcoming atmosphere. Still worth an in-person visit.

327 Hershberger Rd Nw, Roanoke, VA 24012253 bedsLicensed & Active
4/5
Medicare
Inspection
Quality
Staffing
Google rating
3.7/5

based on 6 Google reviews

5
4
3
2
1
Friendship Health and Rehab Center Nursing Home in Roanoke, VA — Street View
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What this means for your family

While some visitors report a pleasant atmosphere, the recurring reports of poor hygiene and neglected laundry are significant red flags. If you are considering this facility, we strongly recommend conducting unannounced visits to observe the cleanliness of resident rooms and the attentiveness of staff during daily care routines.

Google Reviews

Google Reviews

6 reviews on Google
Friendship Health and Rehab Center receives highly polarized feedback, with recent reviews highlighting significant concerns regarding basic hygiene and staff competence. While some visitors report a positive, welcoming atmosphere, others describe recurring issues with laundry, patient cleanliness, and poor communication from administration.

Quality Themes

Tap a score for details
Food4.0Staff3.0Clean1.0ActivitiesN/AMedsN/AMemoryN/AComms2.0ValueN/A

Strengths

  • Welcoming atmosphere
  • Some staff members perceived as helpful
  • Comfortable environment

Concerns

  • Poor hygiene and laundry management (mentioned by 2 reviewers)
  • Incompetent or inattentive staff (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

2345.02018(1)3.52022(2)2.52024(2)5.02025(1)

Distribution · 6 analyzed

5
3
4
1
3
0
2
1
1
1

How They Respond to Reviews

0%response rate

Questions for Your Tour

  • 1With 253 residents, how does your team ensure that each individual receives consistent, personalized attention throughout the day?
  • 2Could you walk me through your current laundry and housekeeping protocols to ensure residents' personal belongings and living spaces are well-maintained?
  • 3Given the importance of nutrition and social engagement, what steps are you taking to improve the dining experience and variety of meal options for residents?
  • 4How do you facilitate clear and proactive communication between your nursing staff and family members regarding a resident's health status or daily needs?
  • 5What specific training or oversight programs do you have in place to ensure that staff remain attentive and responsive to the unique care requirements of each resident?
  • 6How does your facility handle medical emergencies or urgent care needs after standard business hours to ensure residents are always supported?

Personalized based on this facility's data


Key Review Excerpts

My mother's neglect the past year has been well documented, reported and yet has continued despite assurances of improvement.

Long-term resident's family · 2022★★☆☆☆

Moved my grandpa here two months ago, both the administration and the staff are incompetent and mean.

Long-term resident's family · 2024☆☆☆☆

Nurses not make sure ALL patients take showers, food too tough, salty,

Visitor · 2024★★★★
Source: 6 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.46hrs
62%
Registered nurses for medical care
Total Nursing
3.74hrs
91%
All nurses + aides combined
Staff Turnover
48%
Lower is better (< 30% = good)
RN Turnover
42%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
4/ 5
Better Than Avg

8

measures

Worse Than Avg

6

measures

Mixed Results

3

measures

Long-Stay Residents
😔

Residents with depression symptoms

↓ Lower is better
This Facility3.6%
Better than Avg
Here
3.6%
US
12.1%
VA
16.9%
Roanoke city
19.7%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

💉

Residents vaccinated for the flu

↑ Higher is better
This Facility93.0%
Mixed vs Avgs
Here
93.0%
US
95.5%
VA
94.0%
Roanoke city
82.1%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility12.5%
Better than Avg
Here
12.5%
US
19.5%
VA
20.4%
Roanoke city
21.7%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility20.4%
Worse than Avg
Here
20.4%
US
15.5%
VA
14.2%
Roanoke city
13.5%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility20.4%
Worse than Avg
Here
20.4%
US
14.4%
VA
15.3%
Roanoke city
14.0%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility23.7%
Mixed vs Avgs
Here
23.7%
US
19.4%
VA
22.0%
Roanoke city
25.3%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility86.2%
Better than Avg
Here
86.2%
US
79.8%
VA
73.6%
Roanoke city
62.1%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility92.3%
Better than Avg
Here
92.3%
US
81.8%
VA
73.9%
Roanoke city
72.4%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility0.9%
Better than Avg
Here
0.9%
US
1.6%
VA
1.2%
Roanoke city
1.9%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

5deficiencies
Well below state avg (14.5)

This facility has recurring patterns across four surveys, with one complaint filed by families that triggered an investigation. The most frequent problems involve fire safety systems (sprinklers, smoke doors, electrical wiring), care planning and treatment quality, and medication management. While all deficiencies show correction dates, fire safety issues and treatment quality concerns have persisted across multiple years from 2021 through 2024, suggesting ongoing challenges with maintaining standards consistently.

Oct 29, 2024Routine
6
0679Potential for harm · PatternCorrected

Quality of Life and Care Deficiencies

Provide activities to meet all resident's needs.

0584Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0849Potential for harm · IsolatedCorrected

Administration Deficiencies

Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.

0932Potential for harm · IsolatedCorrected

Smoke Deficiencies

Meet other general requirements.

Mar 10, 2022Routine
12
0161Potential for harm · PatternCorrected

Construction Deficiencies

Use approved construction type or materials.

0353Potential for harm · PatternCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0363Potential for harm · PatternCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0657Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.

0677Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care and assistance to perform activities of daily living for any resident who is unable.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0324Potential for harm · IsolatedCorrected

Smoke Deficiencies

Provide properly protected cooking facilities.

0325Potential for harm · IsolatedCorrected

Smoke Deficiencies

Have properly installed hallway dispensers for alcohol-based hand rub.

0511Potential for harm · IsolatedCorrected

Services Deficiencies

Have properly installed electrical wiring and gas equipment.

0761Potential for harm · IsolatedCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

Jun 17, 2021Routine
15
0161Potential for harm · WidespreadCorrected

Construction Deficiencies

Use approved construction type or materials.

0293Potential for harm · WidespreadCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0511Potential for harm · WidespreadCorrected

Services Deficiencies

Have properly installed electrical wiring and gas equipment.

0521Potential for harm · WidespreadCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0351Potential for harm · PatternCorrected

Smoke Deficiencies

Install an approved automatic sprinkler system.

0363Potential for harm · PatternCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0761Potential for harm · PatternCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0558Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Reasonably accommodate the needs and preferences of each resident.

0607Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Develop and implement policies and procedures to prevent abuse, neglect, and theft.

0609Potential for harm · IsolatedCorrected

Freedom from Abuse, Neglect, and Exploitation Deficiencies

Timely report suspected abuse, neglect, or theft and report the results of the investigation to proper authorities.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0757Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure each resident’s drug regimen must be free from unnecessary drugs.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0812Potential for harm · IsolatedCorrected

Nutrition and Dietary Deficiencies

Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.

0372Potential for harm · IsolatedCorrected

Smoke Deficiencies

Ensure smoke barriers are constructed to a 1 hour fire resistance rating.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Friendship Health and Rehab Center

Organization Type

nonprofit

Ownership & Management

Key personnel

Bishop, NathanielOfficer / DirectorCombs, GlenOfficer / DirectorFeinour, EdwinOfficer / DirectorGrove, LucianOfficer / DirectorJohnson, CyndaOfficer / Director
Source: Medicare provider data

Contact

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References & Resources

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