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Nursing HomeMedicaid

Franklin Health and Rehabilitation Center

Strong Medicare quality ratings; families often praise highly engaging activities department. Still worth an in-person visit.

720 Orchard Avenue, Rocky Mount, VA 24151120 bedsLicensed & Active
4/5
Medicare
Inspection
Quality
Staffing
Google rating
4.5/5

based on 173 Google reviews

5
4
3
2
1
Franklin Health and Rehabilitation Center Nursing Home in Rocky Mount, VA — Street View
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What this means for your family

This facility is highly regarded for its vibrant activities program and friendly staff, making it a pleasant environment for social interaction. However, families should be vigilant regarding the care of immobile loved ones; we recommend frequent, unannounced visits to ensure hygiene standards are met and call lights are answered promptly.

Google Reviews

Google Reviews

173 reviews on Google
Franklin Health and Rehabilitation Center receives high praise for its friendly, attentive staff and active, engaging activities department. However, families have raised serious concerns regarding cleanliness, inconsistent care for bedridden residents, and occasional communication failures during the intake or discharge process.

Quality Themes

Tap a score for details
Food4.0Staff8.0Clean7.0Activities10.0MedsN/AMemoryN/AComms5.0ValueN/A

Strengths

  • Highly engaging activities department
  • Friendly and courteous nursing staff
  • Clean and well-maintained facility
  • Effective physical and speech therapy services

Concerns

  • Inconsistent hygiene and cleanliness in patient rooms (mentioned by 3 reviewers)
  • Slow response times to call lights and requests for assistance (mentioned by 3 reviewers)
  • Inadequate attention to basic needs like hydration and hygiene for immobile residents (mentioned by 3 reviewers)
  • Poor communication regarding insurance coverage and discharge planning (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

234'16(4)'18(2)'20(4)'22(29)'24(22)'26(29)

Distribution · 176 analyzed

5
139
4
19
3
5
2
3
1
10

How They Respond to Reviews

97%response rate

This facility actively engages with reviewer feedback.

Questions for Your Tour

  • 1Given the high praise for your activities department, what are some of the most popular social programs or outings residents are currently enjoying?
  • 2With the current staffing levels, what is the facility's protocol for ensuring timely responses to call lights and requests for assistance?
  • 3Could you walk me through the daily routine for monitoring hydration and personal hygiene, especially for residents who require more mobility assistance?
  • 4We noticed some inconsistencies in room cleanliness mentioned in feedback; what is your current process for daily housekeeping and ensuring rooms are maintained to a high standard?
  • 5How does your team handle communication with families regarding insurance updates and the discharge planning process to ensure we are always kept in the loop?
  • 6What steps are being taken to enhance the dining experience and menu variety, as we understand that is an area you are currently looking to improve?

Personalized based on this facility's data


Key Review Excerpts

The therapists were wonderful and caring. They have made the tasks necessary to regain my strength and use of my leg and arm as painless as possible.

Rehab patient · 2016★★★★★

I want to thank the Activities Dept (Angie, Teresa & Hailey) for providing the residents with meaningful activities. Mom loves attending the activities and always raves about how much fun they are.

Long-term resident's family · 2025★★★★★

The CNA’s are hard workers but have too many on their workload to do everything that needs to be done. I’ve noticed sometimes the residents will go without water for 2 to 3 days.

Long-term resident's family · 2025★★☆☆☆
Source: 173 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
0.49hrs
65%
Registered nurses for medical care
Total Nursing
3.46hrs
84%
All nurses + aides combined
Staff Turnover
60%
Lower is better (< 30% = good)
RN Turnover
60%
Lower is better (< 30% = good)

Both RN and total nursing hours are below national benchmarks. This can mean less clinical attention per resident, so ask about their staffing plan.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
5/ 5
Better Than Avg

8

measures

Worse Than Avg

8

measures

Mixed Results

1

measures

Long-Stay Residents
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility35.0%
Worse than Avg
Here
35.0%
US
19.5%
VA
20.4%
Franklin
22.6%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility24.0%
Worse than Avg
Here
24.0%
US
15.5%
VA
14.2%
Franklin
17.3%
😔

Residents with depression symptoms

↓ Lower is better
This Facility21.3%
Worse than Avg
Here
21.3%
US
12.1%
VA
16.9%
Franklin
12.0%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

🚶

Residents whose walking got worse

↓ Lower is better
This Facility7.7%
Better than Avg
Here
7.7%
US
15.3%
VA
16.4%
Franklin
15.8%
💉

Residents vaccinated for pneumonia

↑ Higher is better
This Facility99.7%
Better than Avg
Here
99.7%
US
93.4%
VA
91.0%
Franklin
95.6%
🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility7.7%
Better than Avg
Here
7.7%
US
14.4%
VA
15.3%
Franklin
14.3%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility96.7%
Better than Avg
Here
96.7%
US
81.8%
VA
73.9%
Franklin
85.4%
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility92.5%
Better than Avg
Here
92.5%
US
79.8%
VA
73.6%
Franklin
78.2%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility3.8%
Worse than Avg
Here
3.8%
US
1.6%
VA
1.2%
Franklin
1.5%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

10deficiencies
Near state avg (14.5)
2 complaint-triggered

This facility has persistent issues across multiple care areas, with families filing complaints that triggered inspections in 2023. The most recurring problems involve fire safety systems, medication management, and resident record-keeping, with identical deficiencies appearing across different survey years. While the facility has corrected most violations, the pattern of repeated fire safety violations and medication errors, combined with recent family complaints about treatment quality and infection control, suggests ongoing operational challenges that warrant careful consideration during your visit.

Sep 22, 2023Routine
11
0345Potential for harm · WidespreadCorrected

Smoke Deficiencies

Have approved installation, maintenance and testing program for fire alarm systems.

0346Potential for harm · PatternCorrected

Smoke Deficiencies

Follow proper procedures when the fire alarm was out of service for more than 4 hours.

0583Potential for harm · IsolatedCorrected

Resident Rights Deficiencies

Keep residents' personal and medical records private and confidential.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0689Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.

0695Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe and appropriate respiratory care for a resident when needed.

0759Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure medication error rates are not 5 percent or greater.

0761Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.

0770Potential for harm · IsolatedCorrected

Administration Deficiencies

Provide timely, quality laboratory services/tests to meet the needs of residents.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

0291Potential for harm · IsolatedCorrected

Egress Deficiencies

Install emergency lighting that can last at least 1 1/2 hours.

Sep 22, 2023Complaint
2
0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0880Potential for harm · IsolatedCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

Jul 22, 2021Routine
14
0352Potential for harm · Widespread

Smoke Deficiencies

Properly install and monitor supervisory attachments on automatic sprinkler systems.

0353Potential for harm · WidespreadCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0363Potential for harm · WidespreadCorrected

Smoke Deficiencies

Install corridor and hallway doors that block smoke.

0511Potential for harm · WidespreadCorrected

Services Deficiencies

Have properly installed electrical wiring and gas equipment.

0521Potential for harm · WidespreadCorrected

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0271Potential for harm · Pattern

Egress Deficiencies

Have exits that are accessible at all times.

0345Potential for harm · PatternCorrected

Smoke Deficiencies

Have approved installation, maintenance and testing program for fire alarm systems.

0761Potential for harm · PatternCorrected

Miscellaneous Deficiencies

To conduct inspection, testing and maintenance of fire doors by qualified individuals.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0760Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure that residents are free from significant medication errors.

0293Potential for harm · IsolatedCorrected

Egress Deficiencies

Have properly located and lighted "Exit" signs.

0355Potential for harm · IsolatedCorrected

Smoke Deficiencies

Properly select, install, inspect, or maintain portable fire extinguishes.

0711Potential for harm · IsolatedCorrected

Miscellaneous Deficiencies

Provide a written emergency evacuation plan.

0920Potential for harm · IsolatedCorrected

Gas, Vacuum, and Electrical Systems Deficiencies

Ensure proper usage of power strips and extension cords.

Sep 20, 2018Routine
3
0756Potential for harm · PatternCorrected

Pharmacy Service Deficiencies

Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0842Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.

Ownership & Operations

Who Operates This Facility

Owner / Operator

Franklin Health and Rehabilitation Center

Organization Type

for profit

Chain Affiliation

Chain Name

Lifeworks Rehab

Chain Size

66 facilities nationwide

Chain avg rating: 2.1/5 · Rank 5 of 57

Ownership & Management

Owners

Franklin Holdings I LLC

Owner · Organization

100%

Ak 2003 Family Trust

Owner (parent company) · Organization

AL 2003 Family Trust

Owner (parent company) · Organization

America West LLC

Owner (parent company) · Organization

Charles 1994 & Family LLC

Owner (parent company) · Organization

Charles 1994 Family Grantor Trust

Owner (parent company) · Organization

Charles 1994 LLC

Owner (parent company) · Organization

Edward 1998 Family Grantor Trust

Owner (parent company) · Organization

Edward 1998 LLC

Owner (parent company) · Organization

Kss 2000 Family Trust

Owner (parent company) · Organization

Ml 2000 Family Trust

Owner (parent company) · Organization

Mrv West LLC

Owner (parent company) · Organization

Redrock West LLC

Owner (parent company) · Organization

Sas 1998 Family Trust

Owner (parent company) · Organization

Saul 2012 Family Grantor Trust

Owner (parent company) · Organization

Saul 2012 LLC

Owner (parent company) · Organization

Key personnel

Stovall, BrianW-2 Managing EmployeeRajchenbach, MosheOfficer / DirectorSpiegel, HindyOfficer / DirectorRczbm West Manager LLCManager
Source: Medicare provider data

Contact

Get in Touch

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References & Resources

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