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Nursing HomeMedicaid

Ashland Health Services

Strong Medicare quality ratings; families often praise highly skilled and professional therapy team. Still worth an in-person visit.

1319 Beaser Ave, Ashland, WI 54806117 bedsLicensed & Active
4/5
Medicare
Inspection
Quality
Staffing
Google rating
2.8/5

based on 11 Google reviews

5
4
3
2
1
Ashland Health Services Nursing Home in Ashland, WI — Street View
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What this means for your family

This facility offers high-quality rehabilitation services, making it a strong candidate for post-surgery recovery. However, families should be aware of significant concerns regarding facility cleanliness and inconsistent nursing assistant care. We recommend visiting in person to inspect the environment and asking management how they ensure residents receive consistent hygiene support.

Google Reviews

Google Reviews

11 reviews on Google
Ashland Health Services receives polarized feedback, with strong praise for its physical and occupational therapy teams but significant concerns regarding basic hygiene and facility maintenance. While some families feel their loved ones are in a safe, loving environment, others report instances of neglect, such as residents being left unwashed and staff failing to assist with basic physical needs. Prospective families should weigh the high quality of the rehabilitation services against the reported issues with cleanliness and staffing responsiveness.

Quality Themes

Tap a score for details
Food8.0Staff6.0Clean2.0Activities8.0MedsN/AMemoryN/AComms7.0ValueN/A

Strengths

  • Highly skilled and professional therapy team
  • Friendly and supportive nursing staff
  • Effective post-surgery recovery support

Concerns

  • Poor hygiene and neglect of basic resident care (mentioned by 2 reviewers)
  • Facility cleanliness and lack of building maintenance (mentioned by 2 reviewers)

Rating Trends

Tap a year to see what changed

2341.0'16(1)5.01.0'21(4)5.05.0'23(1)1.04.0'25(4)3.0'26(1)

Distribution · 14 analyzed

5
5
4
0
3
3
2
0
1
6

How They Respond to Reviews

46%response rate

This facility responds to some reviews.

Questions for Your Tour

  • 1We've heard wonderful things about your therapy team and post-surgery support; how do you coordinate with doctors to ensure a smooth recovery plan for residents?
  • 2What specific protocols do you have in place to ensure the facility and resident rooms are cleaned and maintained to the highest standard every day?
  • 3How does the nursing staff approach daily personal care tasks to ensure no resident's basic needs or hygiene needs are overlooked?
  • 4In the event of a medical emergency during the night, what is the immediate process for notifying the family and providing care?
  • 5What kind of daily activities or social outings are available to keep residents engaged and connected with one another?
  • 6I noticed you are active in responding to feedback; how does the administration use resident and family suggestions to improve the facility's upkeep?

Personalized based on this facility's data


Key Review Excerpts

The OT & PT staff did an amazing job. Surgery and PT later Im back home and very happy.

Rehab patient · 2025★★★★★

Uncaring NA's left my father uncared for and unwashed. In same clothes for 2 days, wouldn't bring him kleenex when asked for repeatedly.

Long-term resident's family · 2024☆☆☆☆

The building is dirty. The furniture and decor is outdated. The entrance is filthy and uninviting and usually cluttered with boxes and garbage.

Visitor/Family member · 2025★★★☆☆
Source: 11 Google reviews

Staffing

Staffing Hours

per resident/day · Medicare 2026
RN Hours
1.15hrs
OK
Registered nurses for medical care
Total Nursing
3.48hrs
85%
All nurses + aides combined
Staff Turnover
53%
Lower is better (< 30% = good)
RN Turnover
44%
Lower is better (< 30% = good)

Total nursing hours are below minimum, though RN coverage is adequate. This may mean fewer aides for daily tasks like bathing and mobility.

Quality Measures

Quality Measures

Resident outcomes compared with national, state, and local averages · 17 measures

Medicare Rating
2/ 5
Better Than Avg

4

measures

Worse Than Avg

8

measures

Mixed Results

5

measures

Long-Stay Residents
🚶

Residents whose walking got worse

↓ Lower is better
This Facility33.4%
Worse than Avg
Here
33.4%
US
15.3%
WI
19.9%
Ashland
12.6%
😔

Residents with depression symptoms

↓ Lower is better
This Facility2.6%
Better than Avg
Here
2.6%
US
12.1%
WI
5.2%
Ashland
18.1%

Highly dependent on how each facility screens and codes depressive symptoms, so it varies widely between facilities.

🛏️

Residents needing more daily help over time

↓ Lower is better
This Facility23.7%
Worse than Avg
Here
23.7%
US
14.4%
WI
16.7%
Ashland
11.0%
🚿

Residents whose bladder or bowel control got worse

↓ Lower is better
This Facility31.9%
Worse than Avg
Here
31.9%
US
19.4%
WI
25.0%
Ashland
26.4%
💊

Residents on antipsychotic medication

↓ Lower is better
This Facility22.8%
Worse than Avg
Here
22.8%
US
15.5%
WI
15.9%
Ashland
12.0%
💊

Residents on anti-anxiety or sleep medication

↓ Lower is better
This Facility27.1%
Mixed vs Avgs
Here
27.1%
US
19.5%
WI
16.8%
Ashland
28.3%
Short-Stay Residents (Rehab / Post-Acute)
💉

Short-stay residents vaccinated for the flu

↑ Higher is better
This Facility77.1%
Worse than Avg
Here
77.1%
US
79.8%
WI
82.2%
Ashland
91.9%
💉

Short-stay residents vaccinated for pneumonia

↑ Higher is better
This Facility84.5%
Mixed vs Avgs
Here
84.5%
US
81.8%
WI
86.6%
Ashland
96.7%
💊

Short-stay residents newly given antipsychotics

↓ Lower is better
This Facility4.8%
Worse than Avg
Here
4.8%
US
1.6%
WI
1.3%
Ashland
2.3%
Source: Medicare quality measures

US average from Medicare published data

Inspection History

Medicare Inspection History

3-year lookback · Medicare 2026

2deficiencies
1penalties
Well below state avg (9.8)
$19,988 in fines

Ashland Health Services shows a concerning pattern with 33 deficiencies across three surveys, primarily in care planning, infection control, and building safety. The facility has struggled with recurring issues including proper resident assessment and care plans, pressure ulcer prevention, infection control programs, and fire safety equipment that persist across all three inspection periods. While all deficiencies show correction dates, the repetitive nature of problems in core care areas suggests ongoing operational challenges families should carefully consider.

Aug 6, 2025Routine
6
0880Potential for harm · WidespreadCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0741Potential for harm · WidespreadCorrected

Miscellaneous Deficiencies

Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed.

0374Potential for harm · PatternCorrected

Smoke Deficiencies

Install smoke barrier doors that can resist smoke for at least 20 minutes.

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0511Potential for harm · IsolatedCorrected

Services Deficiencies

Have properly installed electrical wiring and gas equipment.

0521Minimal · Widespread

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

Jun 5, 2024Routine
13
0851Potential for harm · WidespreadCorrected

Administration Deficiencies

Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data.

0880Potential for harm · WidespreadCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0887Potential for harm · WidespreadCorrected

Infection Control Deficiencies

Educate residents and staff on COVID-19 vaccination, offer the COVID-19 vaccine to eligible residents and staff after education, and properly document each resident and staff member's vaccination status.

0883Potential for harm · PatternCorrected

Infection Control Deficiencies

Develop and implement policies and procedures for flu and pneumonia vaccinations.

0211Potential for harm · PatternCorrected

Egress Deficiencies

Keep aisles, corridors, and exits free of obstruction in case of emergency.

0684Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

0692Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide enough food/fluids to maintain a resident's health.

0699Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide care or services that was trauma informed and/or culturally competent.

0755Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.

0271Potential for harm · IsolatedCorrected

Egress Deficiencies

Have exits that are accessible at all times.

0521Minimal · Widespread

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

0680Minimal · WidespreadCorrected

Quality of Life and Care Deficiencies

Ensure the activities program is directed by a qualified professional.

Jun 28, 2023Routine
14
0684Actual harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate treatment and care according to orders, resident’s preferences and goals.

0880Potential for harm · PatternCorrected

Infection Control Deficiencies

Provide and implement an infection prevention and control program.

0374Potential for harm · PatternCorrected

Smoke Deficiencies

Install smoke barrier doors that can resist smoke for at least 20 minutes.

0637Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Assess the resident when there is a significant change in condition

0641Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Ensure each resident receives an accurate assessment.

0656Potential for harm · IsolatedCorrected

Resident Assessment and Care Planning Deficiencies

Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.

0686Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate pressure ulcer care and prevent new ulcers from developing.

0690Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.

0692Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide enough food/fluids to maintain a resident's health.

0697Potential for harm · IsolatedCorrected

Quality of Life and Care Deficiencies

Provide safe, appropriate pain management for a resident who requires such services.

0757Potential for harm · IsolatedCorrected

Pharmacy Service Deficiencies

Ensure each resident’s drug regimen must be free from unnecessary drugs.

0321Potential for harm · IsolatedCorrected

Smoke Deficiencies

Ensure that special areas are constructed so that walls can resist fire for one hour or have an approved fire extinguishing system.

0353Potential for harm · IsolatedCorrected

Smoke Deficiencies

Inspect, test, and maintain automatic sprinkler systems.

0521Minimal · Widespread

Services Deficiencies

Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions.

Federal Penalties

Fine

Jun 28, 2023

$19,988

Ownership & Operations

Who Operates This Facility

Owner / Operator

Ashland Health Services

Organization Type

for profit

Chain Affiliation

Chain Name

North Shore Healthcare

Chain Size

59 facilities nationwide

Chain avg rating: 2.8/5 · Rank 8 of 58

Ownership & Management

Key personnel

Kurtz, TammyW-2 Managing EmployeeBaumann, TroyOfficer / DirectorHoehn, JeffreyOfficer / DirectorNorth Shore Healthcare LLCManagerBaumann, TroyManager
Source: Medicare provider data

Contact

Get in Touch

Contact this facility directly and verify the details that matter most to your family.

References & Resources

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